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Above the Fold: Understanding the Principles of Successful Web Site Design
Above the Fold: Understanding the Principles of Successful Web Site Design
- ISBN 13:
9781440336669
- ISBN 10:
1440336660
- Edition: Revised
- Format: Paperback
- Copyright: 09/13/2014
- Publisher: SIMON & SCHUSTER
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Summary
- PLAN
Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. - DESIGN
The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. - OPTIMIZE
Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
