Mass Media Research An Introduction
Mass Media Research An Introduction
- ISBN 13:
9781439082744
- ISBN 10:
143908274X
- Edition: 9th
- Format: Paperback
- Copyright: 01/01/2010
- Publisher: Wadsworth Publishing
- Newer Edition
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Summary
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.