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Selling Destinations : Geography for the Travel Professional

ISBN: 9781401819828 | 1401819826
Edition: 4th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 7/18/2003

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SummaryTable of Contents
Selling Destinations is the resource no student or travel professional from any sector of the industry will want to do without. The author?s sales-geography philosophy is supported by essential information on major tourist destinations around the world, as well as lesser-known hot spots. The author uses more than 300 maps, graphs and other visual aids to give the reader a wealth of information about location selection, modes of travel to and around the desired area, climate, cultural patterns, lodging options, day trips, attractions and allied ... MORE
... MORE
Prefacexi
PART I BASIC INGREDIENTS Geography and How to Sell It
1(32)
PART II NORTH AMERICA Charm of the Familiar
33(132)
New England The Cradle of Liberty
41(12)
New York and New Jersey Broadway and Boardwalk
53(14)
Pennsylvania, Maryland, Virginia, and Washington, D.C. The Mid-Atlantic Medley
67(14)
Florida Where the Mouse Roars
81(14)
California and Arizona Glamour and Grandeur
95(16)
Canada and Alaska The Great White North
111(16)
Hawaii Paradise Found
127(12)
North American Potpourri (East)
139(12)
North American Potpourri (West)
151(14)
PART III LATIN AMERICA AND THE CARIBBEAN Rhythms of Culture
165(74)
Mexico Tropical Fiesta
173(14)
The Caribbean A Sea of Nations
187(16)
Brazil Where Everything Sizzles
203(14)
Latin American Potpourri
217(22)
PART IV EUROPE Continental Flair
239(114)
Great Britain and Ireland Foreign, Yet Familiar
247(14)
France The Movable Feast
261(16)
Italy Pisa and Pizza
277(14)
Spain and Portugal Everything Under the Sun
291(16)
Germany Romantic Roads
307(14)
Greece and Turkey An Odyssey of Culture
321(14)
European Potpourri
335(18)
PART V AFRICA AND THE MIDDLE EAST Savannahs and Sand
353(66)
Egypt Riddles in the Sand
361(12)
Israel, Palestine, and Jordan The Holy Lands
373(14)
Kenya and Tanzania The Lion Sleeps Tonight
387(12)
African and Middle Eastern Potpourri
399(20)
PART VI ASIA AND THE PACIFIC Rim of Mystery
419(104)
Australia and New Zealand Where Things Are Jumping
427(16)
The Pacific Fantasy Islands
443(14)
Japan Pearl of the Orient
457(14)
Singapore and Thailand Crossroads of Asia
471(14)
China Of Red and Gold
485(16)
Asia and the Pacific Potpourri
501(22)
Appendix A Average Length of Stay---Leisure Travelers523(2)
Appendix B Research Resources525(2)
Appendix C Destination-Related Feature Films527(2)
Index529

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