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Contemporary Marketing

ISBN: 9781133628460 | 113362846X
Edition: 16th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/2013

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CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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