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Economics of Strategy

by: Besanko, David; Dranove, David; Shanley, Mark; Schaefer, Scott

ISBN: 9781118273630 | 111827363X

Edition: 6th
Format: Hardcover
Publisher: John Wiley & Sons Inc
Pub. Date: 9/4/2012

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Summary Table of Contents

Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities... MORE

INTRODUCTION: STRATEGY AND ECONOMICS 1

ECONOMICS PRIMER: BASIC PRINCIPLES 9

PART ONE: FIRM BOUNDARIES

1 The Power of Principles: An Historical Perspective 41

2 The Horizontal Boundaries of the Firm 61

3 The Vertical Boundaries of the Firm 98

4 Integration and Its Alternatives 132

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5 Competitors and Competition 165

6 Entry and Exit 196

7 Dynamics: Competing Across Time 226

8 Industry Analysis 258