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CHAPTER 1 Salesmen Don't Have to Wear Plaid
Selling without selling out 1
CHAPTER 2 A Sharp Pencil Works Best
Some thoughts on getting started 14
CHAPTER 3 A Clean Sheet of Paper
Coming up with an idea—the broad strokes 34
CHAPTER 4 Write When You Get Work
Completing an idea—some fi ner touches 90
CHAPTER 5 Concepting for the Hive Mind
Creativity in analog and digital 124
CHAPTER 6 Big Honkin' Ideas
Putting it all together ... MORE
Sam Bennett is a digital strategist at GSD&M in Austin. She began her career in digital at T3 before coming to GSD&M, where she's managed accounts of national brands like Walmart, John Deere, and BMW. For the last three years, she's focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself.