Marketing
ISBN: 9781111821647 | 111182164X
Edition: 12thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/16/2012
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Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.
