FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$312.66

Sorry, this item is currently unavailable.

Marketing

ISBN: 9781111821647 | 111182164X
Edition: 12th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/16/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

Related Products


  • Ie Marketing
    Ie Marketing
  • Instructor Ed Mrkt Infotrac
    Instructor Ed Mrkt Infotrac
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing
  • Marketing
    Marketing


Please wait while this item is added to your cart...