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Media Effects Research A Basic Overview

ISBN: 9781111344450 | 1111344450
Edition: 4th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2012

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MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

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