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| Introduction | p. 1 |
| Organization of the Book | p. 3 |
| Additional Background | p. 8 |
| Accounting Defined | p. 9 |
| Generally Accepted Accounting Principles | p. 10 |
| Financial Analysis | p. 11 |
| Some Additional Perspectives on the Planning Process | p. 13 |
| Understanding Financial Information | |
| The Balance Sheet | p. 19 |
| Expenses and Expend... MORE | p. 22 |
| Assets | p. 23 |
| Important Accounting Concepts Affecting the Balance Sheet | p. 30 |
| Liabilities | p. 36 |
| Stockholders' Equity | p. 37 |
| Total Liabilities and Stockholders' Equity | p. 40 |
| Additional Balance Sheet Information | p. 41 |
| Analysis of the Balance Sheet | p. 44 |
| The Income Statement | p. 55 |
| Analysis of the Income Statement | p. 60 |
| The Statement of Cash Flows | p. 64 |
| Sources of Funds | p. 65 |
| Uses of Funds | p. 68 |
| Statement of Cash Flows | p. 71 |
| Financial Practice Review | p. 71 |
| Analyzing the Statement of Cash Flows | p. 71 |
| Generally Accepted Accounting Principles: A Review and Update | p. 75 |
| The Fiscal Period | p. 76 |
| The Going Concern Concept | p. 76 |
| Historical Monetary Unit | p. 76 |
| Conservatism | p. 77 |
| Quantifiable Items or Transactions | p. 77 |
| Consistency | p. 78 |
| Full Disclosure | p. 78 |
| Materiality | p. 78 |
| Significant Accounting Issues | p. 78 |
| The Annual Report and Other Sources of Incredibly Valuable Information | p. 83 |
| The Annual Report | p. 84 |
| The 10-K Report | p. 104 |
| The Proxy Statement | p. 106 |
| Other Sources of Information | p. 107 |
| The Securities and Exchange Commission | p. 108 |
| Analysis of Financial Statements | |
| Key Financial Ratios | p. 113 |
| Statistical Indicators | p. 113 |
| Financial Ratios | p. 114 |
| Liquidity Ratios | p. 116 |
| Ratios of Working Capital Management | p. 119 |
| Measures of Profitability | p. 128 |
| Financial Leverage Ratios | p. 135 |
| Using Return on Assets to Measure Profit Centers | p. 142 |
| Assets | p. 143 |
| Revenue | p. 145 |
| After-Tax Cash Flow (ATCF) | p. 146 |
| Return on Assets: Its Components | p. 146 |
| Overhead Allocations | p. 153 |
| Problems That Arise from Cost Allocation | p. 153 |
| What About the IRS and GAAP? | p. 156 |
| Effect on Profits of Different Cost Allocation Issues | p. 156 |
| Decision Making for Improved Profitability | |
| Analysis of Business Profitability | p. 167 |
| Chart of Accounts | p. 169 |
| Fixed Costs | p. 169 |
| Variable Costs | p. 170 |
| Development of Fixed-Cost Estimates | p. 170 |
| Development of Variable-Cost Estimates | p. 170 |
| Breakeven Calculation | p. 172 |
| Variance Analysis | p. 181 |
| Return on Investment | p. 189 |
| What is Analyzed? | p. 189 |
| Why are These Opportunities Analyzed So Extensively? | p. 190 |
| Discounted Cash Flow | p. 192 |
| Present Value | p. 195 |
| Discounted Cash Flow Measures | p. 197 |
| Risk | p. 202 |
| Capital Expenditure Defined | p. 204 |
| The Cash Flow Forecast | p. 205 |
| Characteristics of a Quality Forecast | p. 205 |
| Establishing the ROI Target | p. 209 |
| Analytical Simulations | p. 212 |
| Comprehensive Case Study | p. 215 |
| Additional Financial Information | |
| Financing the Business | p. 223 |
| Debt | p. 224 |
| Equity | p. 233 |
| Some Guidance on Borrowing Money | p. 235 |
| Business Planning and the Budget | p. 240 |
| S.W.O.T. Analysis | p. 241 |
| Planning | p. 242 |
| Significant Planning Guidelines and Policies | p. 245 |
| Some Additional Issues | p. 247 |
| A Guide to Better Budgets | p. 248 |
| Preparation of the Budget | p. 250 |
| Selected Business Readings | p. 253 |
| Profitability During Tough Times | p. 254 |
| Do the Right Thing | p. 257 |
| Appendixes | p. 260 |
| Glossary | p. 289 |
| Index | p. 309 |
| Table of Contents provided by Ingram. All Rights Reserved. |