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Electronic Commerce, Second Edition

ISBN: 9780619033781 | 0619033789
Edition: 2nd
Format: Paperback
Publisher: Course Technology
Pub. Date: 2/26/2001

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SummaryTable of Contents
Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.
... MORE
Contentsiv
Prefacexii
Introduction to Electronic Commerce
1(33)
Infrastructure for Electronic Commerce
34(44)
Web-Based Tools for Electronic Commerce
78(37)
Electronic Commerce Software
115(42)
Security Threats to Electronic Commerce
157(36)
Implementing Security for Electronic Commerce
193(44)
Electronic Payment Systems
237(44)
Strategies for Marketing, Sales, and Promotion
281(44)
Strategies for Purchasing and Support Activities: From Electronic Data Interchange to Electronic Commerce
325(31)
Strategies for Web Auctions, Virtual Communities, and Web Portals
356(30)
The Environment of Electronic Commerce: International, Legal, Ethics, and Tax Issues
386(33)
Planning for Electronic Business: Resource and Implementation Issues
419(26)
Glossary445(18)
Index463

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