Contemporary Business Communication
ISBN: 9780618990481 | 0618990488
Edition: 7thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 12/28/2007
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Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.
| Foundationsof Business Communication | |
| Understanding Business Communication | |
| Communicating in Organizations | |
| The Components of Communication | |
| Verbal Communication Directions of Communication | |
| Barriers to Communication | |
| Introducing the 3Ps (Problem, Process, Product) Model | |
| The 3Ps in Action (Problem, Process, Product) | |
| Using Euphemism... MORE | |
| Contemporary Issues in Business Communication | |
| Contemporary Business Communication Issues | |
| Communicating in Work Teams | |
| Communicating in a Diverse | |
| Environment Ethics and Communication | |
| Communicating via E-Mail | |
| The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement | |
| Interpersonal Communication Skills | |
| Nonverbal Communication | |
| Listening Communicating by Telephone Business Meetings | |
| The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting | |
| Developing Your Business Writing Skills | |
| The Writing Process An Overview of the Writing Process | |
| Planning Drafting Revising Formatting and Proofreading | |
| The 3Ps in Action (Problem, Process, Product): A Simple Memo | |
| Revising Your Writing What Do We Mean by Style? | |
| Choosing the Right Words | |
| Writing Effective Sentences | |
| Developing Logical Paragraphs | |
| Creating an Appropriate Tone | |
| Effective Business Writing | |
| The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message | |
| Correspondence | |
| Routine Messages | |
| Planning the Routine | |
| Message Routine | |
| Requests Routine | |
| Replies Routine | |
| Claim Letters Routine | |
| Adjustment Letters | |
| Goodwill Messages | |
| The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter | |
| Persuasive Messages | |
| Planning the Persuasive Message | |
| Organizing a Persuasive Request | |
| Common Types of Persuasive Requests | |
| Writing a Sales Letter | |
| The 3Ps in Action (Problem, Process, Product): A Sales Letter | |
| Bad-News Messages | |
| Planning the Bad-News | |
| Message Bad-News | |
| Replies Announcing Bad News | |
| The 3Ps in Action (Problem, Process, Product): A Bad-News Message | |
| Report Writing | |
| Planning the Report and Managing Data | |
| Who Reads and Writes Reports? | |
| What Data Is Already Available? | |
| Collecting and Evaluating Data on the Internet Collecting Data | |
| Through Questionnaires Constructing | |
| Tables Preparing Charts | |
| Interpreting the Data | |
| The 3Ps in Action (Problem, Process, Product): A Questionnaire | |
| Writing the Report | |
| Planning | |
| Drafting | |
| Developing an Effective | |
| Writing Style Documenting | |
| Your Sources Refining | |
| Your Draft | |
| The 3Ps in Action (Problem, Process, Product): A Section of a Report | |
| Oraland Employment Communication | |
| Making Oral Presentations | |
| The Role of Business Presentations | |
| Planning the Presentation | |
| Planning Team and Video Presentations | |
| Visual Aids for Business Presentations | |
| Practicing and Delivering the Presentation | |
| Post-Presentation Activities | |
| The 3Ps in Action (Problem, Process, Product): A Business Presentation | |
| Employment Communication Preparing Your R?sum? | |
| Writing Job-Application | |
| Letters Preparing for a Job | |
| Interview Conducting Yourself | |
| During the Interview Communicating | |
| After the Interview Business Etiquette | |
| The 3Ps in Action (Problem, Process, Product) | |
| An Application Letter | |
| Reference Manual | |
| Language Arts Basics | |
| Formatting Business Documents | |
| Common Types of Reports | |
| Glossary | |
| Table of Contents provided by Publisher. All Rights Reserved. |
