Consumer Behavior
ISBN: 9780618643721 | 0618643729
Edition: 4th Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/1/2006
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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers.Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chap... MORE
| Note: Each chapter includes an Introduction, a Summary, and Exercises | |
| An Introduction to Consumer Behavior | |
| Understanding Consumer Behavior | |
| Defining Consumer Behavior | |
| What Affects Consumer Behavior? | |
| Who Benefits from the Study of Consumer Behavior? | |
| Developing and Using Information About Consumer Behavior | |
| Consumer Behavior | |
| Rese... MORE | |
| Primary Versus Secondary Data Marketing Implications of Consumer Behavior | |
| Ethical Issues in Consumer Research | |
| The Psychological Core | |
| Motivation, Ability, and Opportunity Consumer | |
| Motivation and Its Effects | |
| What Affects Motivation? | |
| Consumer Ability: Resources to Act Consumer Opportunity | |
| Exposure, Attention, and Perception | |
| Exposure | |
| Attention | |
| Perception | |
| Knowledge and Understanding Knowledge | |
| Knowledge Content | |
| Knowledge Structure | |
| Using Knowledge to Understand | |
| Attitudes Based on High Consumer Effort | |
| What Are Attitudes? | |
| Forming and Changing Attitudes | |
| The Cognitive Foundations of Attitudes | |
| How Cognitively Based Attitudes Are Influenced | |
| The Affective (Emotional) Foundations of Attitudes | |
| How Affectively Based Attitudes | |
| Are Influenced Attitude Toward the Ad | |
| When Do Attitudes Predict Behavior? | |
| Attitudes Based on Low Consumer Effort | |
| High-Effort Versus | |
| Low-Effort Routes to Persuasion Cognitive | |
| Bases of Attitudes | |
| When Consumer Effort Is Low | |
| How Cognitive Attitudes | |
| Are Influenced Affective Bases of Attitudes | |
| When Consumer Effort Is Low | |
| How Affective Attitudes Are Influenced | |
| Memory and Retrieval What Is Memory? | |
| What Are the Types of Memory? | |
| How Memory Is Enhanced | |
| Organization of Long-Term Memory | |
| What Is Retrieval? | |
| What Are the Types of Retrieval? | |
| How Retrieval Is Enhanced | |
| The Process of Making Decisions | |
| Problem Recognition and Information Search | |
| Problem Recognition | |
| Internal Search: Searching for Information from Memor | |
| External Search: Searching for Information from the Environment | |
| Judgment and Decision Making Based on High Consumer | |
| Effort High-Effort Judgment Processes | |
| High-Effort Decision-Making Processes | |
| High-Effort Thought-Based Decisions | |
| High-Effort Feeling-Based Decisions | |
| Decision Making When Alternatives Cannot Be Compared | |
| Does Context Affect | |
| How Decisions Are Made? | |
| Judgment and Decision Making Based on Low Consumer | |
| Effort Low-Effort Judgment Processes | |
| Low-Effort Decision-Making Processes | |
| Learning Choice Tactics | |
| Low-Effort Thought-Based Decision Making | |
| Low-Effort Feeling-Based Decision Making | |
| Post-Decision Processes | |
| Post-Decision Dissonance | |
| Learning from Consumer Experience | |
| How Do Consumers | |
| Make Satisfaction or Dissatisfaction Judgments? | |
| Responses to Dissatisfaction Is Customer | |
| Satisfaction Enough? Disposition | |
| The Consumer's Culture | |
| Regional, Ethnic, and Religious | |
| Influences on Consumer Behavior | |
| Regional Influences | |
| Ethnic Influences | |
| Religious Influences | |
| Social Class Influences on Consumer Behavior | |
| Social Class | |
| How Social Class Changes over Time | |
| How Does Social Class | |
| Affect Consumption? | |
| The Consumption Patterns of Specific Social Classes | |
| Age, Gender, and Household Influences on Consumer Behavior | |
| How Age Affects Consumer Behavior | |
| How Gender Affects Consumer Behavior | |
| How the Household Influences Consumer Behavior | |
| Roles that Household Members Play | |
| Social Influence | |
| General Sources of Influence | |
| Special Sources of Influence | |
| Reference Groups | |
| Are Sources of Influence | |
| Sources Can Exert Normative Influence | |
| Sources Can Exert Informational Influence | |
| How Can "Information" Be Described? | |
| Psychographics: Values, Personality, and Lifestyles Values | |
| Personality Lifestyles | |
| Psychographics: Combining Values, Personality, and Lifestyles | |
| Consumer Behavior Outcomes | |
| Symbolic Consumer Behavior | |
| Sources and Functions of Symbolic Meaning | |
| Special Possessions Sacred Meaning | |
| The Transfer of Symbolic Meaning | |
| Through Gift Giving | |
| Adoption of, Resistance to, and Diffusion of Innovations | |
| Innovations Adoption of Innovations and Resistance to Adoption Diffusion | |
| What Influences Adoption, Resistance, and Diffusion? | |
| The Consequences of Innovations | |
| Consumer Welfare | |
| Consumerism and Public Policy Issues | |
| What Is Consumerism? | |
| Groups Involved with Public Policy and Consumerism | |
| How Advertising and Selling Practices | |
| Violate Consumer | |
| Rights Product Information and Safety Issues | |
| Environmental Protection Consumerism | |
| Around the World Consumerism in the Future | |
| The Dark Side of Consumer Behavior and Marketing | |
| Deviant Consumer Behavior | |
| Negative Effects of Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
