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Management : With Free Real Deal Upgrade

ISBN: 9780618356911 | 0618356916
Edition: 9th
Format: eBook
Publisher: Cengage Learning
Pub. Date: 3/1/2003

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Kreitner relies on his vast 30 years of teaching experience to ensure that students gain a solid understanding of management fundamentals. The Ninth Edition continues to offer a practical, student-oriented approach to four central themes: change, diversity, ethics, and skill development. Focusing on mainstream media coverage of timely and relevant issues such as the dot-com meltdown and crisis management, Kreitner skillfully highlights each theme in context and prepares students for the rigors of contemporary management. In keeping with current AACSB requirements, this edition also addresses the economic, political, legal, and global aspect of business, information management, and individual accountability. Seven Video Skill Builders emphasize the development of essential management skills, such as managing customer service, becoming an entrepreneur, expanding a business internationally, shaping organizational culture, motivating employees, and maintaining quality control. Interactive Annotations create a dynamic context for learning that links the textbook with the Internet by asking students to visit the textbook web site at appropriate points for timely facts, provocative ideas, discussion questions, and questions related to the opening case. The instructors' web site also features follow-up answers, comments, and interpretations.

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