Contemporary Marketing 2011
ISBN: 9780538746892 | 0538746890
Edition: 14thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2010
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CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline.
| Designing Customer-Oriented Marketing Strategies | |
| Marketing: the Art and Science of Satisfying Customers | |
| Strategic Planning in Contemporary Marketing | |
| The Marketing Environment, Ethics, and Social Responsibility | |
| E-Business: Managing the Customer Experience | |
| Understanding Buyers and Markets | |
| Consumer Behavior | |
| Business-to-Business (B2B) Marketing | ... MORE |
| Global Marketing | |
| Target Market Selection | |
| Marketing Research and Sales Forecasting | |
| Market Segmentation, Targeting, and Positioning | |
| Relationship Marketing and Customer Relationship Management (CRM) | |
| Product Decisions | |
| Product and Service Strategies | |
| Developing and Managing Brand and Product Categories | |
| Distribution Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailers, Wholesalers, and Direct Marketers | |
| Promotional Decisions | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Personal Selling and Sales Promotion | |
| Pricing Decisions | |
| Pricing Concepts | |
| Pricing Strategies | |
| Your Career in Marketing | |
| Developing an Effective Marketing Plan | |
| Financial Analysis in Marketing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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