The Management of Technology and Innovation A Strategic Approach
ISBN: 9780538478229 | 0538478225
Edition: 2ndFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 8/3/2010
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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
| Laying the Foundation | |
| General Electric: Changing with the Times | |
| Management of Technology and Innovation: An Overview | |
| Strategy Process and the Management of Technology and Innovation | |
| Social Responsibility and the Management of Technology and Innovation | |
| Innovation: Internal Strategy | |
| GlaxoSmithKline: Successful Internal Innovation | |
| Innovation: Planning | ... MORE|
| Internal Innovation: Implementation | |
| Innovation: Evaluation and Control | |
| Innovation: Project Management and New Product Development | |
| Obtaining Technology: External Strategy | |
| Acer Group: a Family of Brands | |
| Obtaining Technology: Planning | |
| Obtaining Technology: Implementation | |
| Obtaining Technology: Evaluation and Control | |
| Managing Platforms and Portfolios of Technology | |
| Building Strategic MTI Success | |
| Google: a Pattern of Success | |
| Building Capabilities for MTI Success | |
| Organizational Learning and Knowledge Management | |
| Waves of Innovation and Predicting the Future | |
| Table of Contents provided by Publisher. All Rights Reserved. |
