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Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Express™ and InfoT...

ISBN: 9780534647803 | 0534647804
Edition: 3rd
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 4/11/2005

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SummaryTable of Contents
In this affordable Thomson Advantage Books version of ESSENTIALS OF PUBLIC SPEAKING (WITH SPEECHBUILDER EXPRESS AND INFOTRAC) you'll learn the essential skills and theories you need to become an effective public speaker. Practical advice on the speechmaking process and information on using the Internet for speech preparation and delivery, this speech textbook will help you succeed. Included with your purchase are access to InfoTrac College Edition, an onlin university library, and SpeechBuilder Express, an online outlining program that helps yo... MORE
Complete Speechesxix
Prefacexxi
Quick Start Guide to Public Speakingxxxi
ONE FOUNDATIONS
1(64)
... MOREUnit One Quiz: Myths About Public Speaking
1(1)
Public Speaking, Ethics, and You
2(21)
Public Speaking: What Roles Can It Play in Your Life?
2(3)
Enhancing Your Personal Development
3(1)
Influencing Your World
3(1)
Advancing Your Career
4(1)
The Right Speech for the Occasion
5(1)
Informative Versus Persuasive Speeches
6(1)
Special Occasion Speeches
6(1)
The Communication Process and the Public Speaker
6(6)
Speakers/Listeners
7(1)
Stimulus and Motivation
7(1)
Message Encoding and Decoding
8(1)
Verbal, Visual, and Vocal Codes
9(1)
Feedback
10(1)
Environment
11(1)
Noise
11(1)
Ethics: The Public Speaker's Obligation
12(11)
Examples of Unethical Behavior
13(1)
The Costs of Unethical Behavior
14(1)
Exaggeration, Distortion, and Plagiarism
14(1)
Technology Tip for Speakers: Set Your PowerPoint Presentation to Open Automatically in PowerPoint Show
15(1)
Classroom Ethics
16(1)
Sample Student Speech: ``Closet Artifacts'' by Monica E. Wolfe
17(1)
Summary
18(1)
Essentials of Public Speaking Online
19(1)
Key Terms
19(1)
Suggestions for Practice and Critical Thinking
19(2)
Unit One Quiz Answers
21(2)
Building Speaker Confidence
23(20)
Understanding Anxiety
24(2)
Situational Anxiety
24(1)
Trait Anxiety
25(1)
Managing Situational Anxiety
26(4)
Prepare and Practice
26(1)
Warm Up First
26(1)
Use Deep Breathing
26(1)
Plan an Introduction to Relax You and Your Listeners
27(1)
Concentrate on Meaning
27(1)
Technology Tip for Speakers: Boost Your Confidence---Use Electronic Visual Aids
28(2)
Use Visual Aids
30(1)
Use Positive Imagery
30(1)
Managing Trait Anxiety: Positive Imagery
30(8)
Why Positive Imagery Works
31(1)
Mastering Positive Imagery
32(4)
Exercises in Positive Imagery
36(2)
Other Methods for Managing Trait Anxiety
38(5)
Systematic Desensitization
38(1)
Cognitive Restructuring
39(1)
Rhetoritherapy
39(1)
Summary
40(1)
Essentials of Public Speaking Online
40(1)
Key Terms
41(1)
Suggestions for Practice and Critical Thinking
41(2)
Listening: What Speakers Should Know
43(22)
Stages of Listening
44(4)
The Sensing Stage
44(1)
The Interpreting Stage
44(2)
The Evaluating Stage
46(1)
The Responding Stage
47(1)
The Remembering Stage
47(1)
In Sensing Stage---Stimulate and Motivate Your Audience
48(2)
Provide External Stimuli
48(1)
Motivate the Audience to Listen
49(1)
In Interpreting Stage---Circumvent the 100 Percent Listening Myth
50(1)
To Maximize Listeners' Understanding
50(1)
In Evaluating Stage---Counteract Listeners' Resistance to Persuasion
51(2)
Strengthen Your Personal Credibility
51(1)
Highlight the Credibility of Your Sources
52(1)
Keep Listeners From Evading Your Message
52(1)
Keep the Listeners' Attention on the Speech
53(1)
In Responding Stage---Read Listeners' Nonverbal Cues
53(3)
Put Nonverbal Cues in Context
53(1)
Technology Tip for Speakers: Adapt Internet Presentations to Receiver Frames of Reference
54(1)
Don't Generalize From Single Nonverbal Behaviors
55(1)
Look for Telltale Signs of Nonlistening (or Listening)
55(1)
In Remembering Stage---Make Your Message Easier to Remember
56(9)
Personalize Your Speeches With Narratives
57(1)
Increase Your Speaking Rate
58(1)
Don't State Key Ideas in the First or Second Sentence
58(1)
Use Visuals to Enhance Listening and Remembering
58(1)
Summary
59(1)
Essentials of Public Speaking Online
60(1)
Key Terms
60(1)
Suggestions for Practice and Critical Thinking
60(5)
TWO PREPARING YOUR SPEECH
65(118)
Unit Two Quiz: Speech Preparation
65(1)
Analyzing Your Audience
66(26)
Analyzing Your Audience: Situational Information
67(2)
Analyzing Your Audience: Demographic Information
69(5)
Identifying Specific Demographic Characteristics
69(3)
Technology Tip for Speakers: Search for Cultural Demographic Information
72(1)
Choosing Which Demographic Characteristics to Use
73(1)
Analyzing Your Audience: Psychological information
74(4)
Attitudes
74(1)
Beliefs
75(1)
Values
75(1)
Needs
76(2)
Hazards of Incomplete Psychological Analysis
78(1)
Analyzing Audience Receptivity
78(6)
Sample Student Speech: ``Our State of Health'' by Lucy Tisdale Setliff
80(4)
Collecting Audience Information Before and After
84(3)
Before the Speech
84(1)
After the Speech
85(2)
Using Audience Analysis
87(5)
Summary
88(1)
Essentials of Public Speaking Online
88(1)
Key Terms
89(1)
Suggestions for Practice and Critical Thinking
89(1)
Unit Two Quiz Answers
90(2)
Selecting and Researching Your Topic
92(20)
Selecting Your Topic, Purpose, and Main Points
93(5)
Determine Your Topic
93(2)
Define Your Exact Purpose
95(2)
Determine Your Main Points
97(1)
Prepare a Rough-Draft Outline
97(1)
Researching Your Topic
98(14)
Avoid Research Mistakes
99(1)
Begin With Printed Materials
99(1)
Use Electronic Databases When Possible
100(1)
Use the Internet With Care
101(3)
Technology Tip for Speakers: Select the Proper Search Engine
104(2)
Conduct Personal Interviews
106(2)
Record Your Research Information
108(1)
Supporting Materials to Look for as You Research
109(1)
Summary
109(1)
Essentials of Public Speaking Online
110(1)
Key Terms
110(1)
Suggestions for Practice and Critical Thinking
110(2)
Supporting Your Ideas
112(19)
Overused Supports---Use Them With Care!
113(3)
Explanations
113(1)
Statistics
113(3)
Underused Supports---Use Them More Often
116(12)
Instances
116(5)
Comparisons: Literal and Figurative
121(1)
Technology Tip for Speakers: Cite Electronic Sources Correctly
122(1)
Expert Opinions
123(2)
Fables, Sayings, Poems, and Rhymes
125(1)
Demonstrations
126(2)
Supporting Materials: Clarification or Proof
128(3)
Summary
128(1)
Essentials of Public Speaking Online
128(1)
Key Terms
129(1)
Suggestions for Practice and Critical Thinking
129(2)
Organizing Your Speech: Introduction, Body and Conclusion
131(30)
Organizing the Body of Your Speech
132(11)
Select an Informative Pattern of Organization
132(3)
Select a Persuasive Pattern of Organization
135(4)
Highlight Your Main Points
139(1)
Make Your Main Points Memorable
140(2)
Quiz: Testing Your Knowledge of Memorable Main Points
142(1)
Organizing the Introduction of Your Speech
143(9)
Goal 1: Begin With an Attention-Getter
144(4)
Goal 2: Motivate Your Audience to Listen
148(1)
Goal 3: Establish Credibility and Rapport
149(1)
Goal 4: Present Your Thesis Statement
149(1)
Optional Introduction Information
150(2)
Organizing the Conclusion of Your Speech
152(9)
Summarize Main Ideas
152(1)
Refocus Audience Attention
153(3)
Using Q & A
156(1)
Technology Tip for Speakers: Critique Your Speech Online
157(1)
Summary
158(1)
Essentials of Public Speaking Online
159(1)
Key Terms
159(1)
Suggestions for Practice and Critical Thinking
159(2)
Outlines, Storyboards, and Speaking Notes
161(22)
Outlining
162(5)
Advantages of Outlining
162(1)
Tips for Creating Outlines
163(2)
Rough-Draft Outlines
165(1)
Preparation Outlines
165(2)
Storyboarding
167(5)
Advantages of Storyboards
167(4)
Guidelines for Storyboards
171(1)
Speaking Notes
172(11)
Technology Tip for Speakers: Don't Fall Into the Plagiarism Trap: Write Your Own Speeches
174(3)
Sample Student Speech: ``The Electoral College'' by Robert McDermott
177(3)
Summary
180(1)
Essentials of Public Speaking Online
181(1)
Key Terms
181(1)
Suggestions for Practice and Critical Thinking
181(2)
THREE PRESENTING YOUR SPEECH
183(68)
Unit Three Quiz: Verbal, Visual, and Vocal Delivery
183(1)
Preparing Effective Visual Aids
184(25)
Benefits of Using Visual Aids
185(3)
Visual Aids Speed Comprehension and Add Interest
185(1)
Visual Aids Improve Audience Memory
186(2)
Visual Aids Decrease Presentation Time
188(1)
Visual Aids Add to Speaker Credibility
188(1)
Types of Visual Aids
188(5)
Electronic/Multimedia Presentations
188(1)
Overhead Transparencies
189(1)
Technology Tip for Speakers: Customize Your Presentation Visuals
190(1)
35-Millimeter Slides
190(1)
Flipcharts and Posters
191(1)
Markerboards and Chalkboards
192(1)
Objects, Models, and Handouts
193(1)
Audiovisual Aids
193(1)
Selecting Your Visual Aids
193(1)
Text or Graphic Visuals?
193(1)
How Many Visuals?
194(1)
Designing Your Visual Aids
194(15)
Use the Correct Type Size
194(1)
Use the Correct Typeface
195(2)
General Design Principles
197(1)
Design Principles for Text Visuals
198(2)
Design Principles for Graphic Visuals
200(2)
Using Color Effectively
202(3)
Summary
205(1)
Essentials of Public Speaking Online
205(1)
Key Terms
205(1)
Suggestions for Practice and Critical Thinking
205(2)
Unit Three Quiz Answers
207(2)
Delivering Your Message
209(22)
Visual Delivery
210(7)
Appearance
210(1)
Facial Expressions and Eye Contact
211(1)
Posture, Movement, and Gestures
211(2)
Handling Visual Aids
213(4)
Vocal Delivery
217(3)
Volume and Pitch
218(1)
Emphasis, Rate, and Pauses
218(1)
Articulation and Pronunciation
219(1)
Verbal Delivery
220(3)
Technology Tip for Speakers: Conduct a Technological Rehearsal
221(2)
Immediacy Behaviors
223(1)
Methods of Delivery
223(3)
Speaking From Brief Notes (Extemporaneous Speaking)
224(1)
Speaking From Visual Aids (Also Extemporaneous Speaking)
224(1)
Speaking Impromptu
224(1)
Speaking From a Manuscript
225(1)
Speaking From Memory
226(1)
Rehearsing Your Speech
226(5)
Summary
228(1)
Essentials of Public Speaking Online
228(1)
Key Terms
229(1)
Suggestions for Practice and Critical Thinking
229(2)
Perfecting Language Style
231(20)
Why Language Choices Are So Important
232(1)
Effective Language Style
233(3)
Simple Language
233(1)
Specific Language
234(1)
Vivid Language
235(1)
Forceful Language
235(1)
Stylistic Devices
236(8)
Alliteration and Assonance
237(1)
Simile and Metaphor
238(1)
Onomatopoeia
238(1)
Repetition and Parallelism
239(1)
Technology Tip for Speakers: Adapt Your Presentation to the Media Interview
240(2)
Antithesis
242(1)
Hyperbole
242(1)
Personification
242(1)
Quiz: Testing Your Knowledge of Stylistic Devices
243(1)
Biased Language
244(7)
Gender Bias
244(1)
Culture Bias
244(1)
Sample Student Speech: ``No More Sugar!'' by Hans Erian
245(3)
Summary
248(1)
Essentials of Public Speaking Online
248(1)
Key Terms
248(1)
Suggestions for Practice and Critical Thinking
248(3)
FOUR TYPES OF SPEECHES
251(82)
Unit Four Quiz: Types of Speeches
251(1)
Informative Speaking
252(22)
Types of Informative Speeches
252(2)
Demonstration Speeches
252(2)
Informational Speeches
254(1)
Tools to Aid Understanding in Informative Speeches
254(5)
Definition
254(1)
Description
255(1)
Explanation
255(1)
Narration
255(1)
Sample Student Speech: ``They Made the Blind to See'' by Vanessa Harikul
256(3)
Steps in Preparing an Informative Speech
259(8)
Step 1: Analyze Your Potential Audience
259(1)
Step 2: Determine Your Topic, Exact Purpose, and Main Points
259(2)
Step 3: Prepare a Rough-Draft Outline of Main Points and Desired Information
261(1)
Step 4: Research Topic for Material to Support Main Points
261(1)
Step 5: Select a Variety of Supporting Materials
261(1)
Step 6: Determine How Best to Organize Main Points
261(1)
Quiz: Testing Your Knowledge of Organizational Patterns
262(1)
Step 7: Plan Introduction and Conclusion
263(1)
Step 8: Make Preparation Outline (or Storyboards) and Speaking Notes
263(2)
Step 9: Prepare Visual Aids
265(1)
Technology Tip for Speakers: Put Your Presentation on the Web
266(1)
Step 10: Rehearse Your Speech
266(1)
Before You Speak: Last-Minute Checks
267(7)
Summary
270(1)
Essentials of Public Speaking Online
270(1)
Key Terms
270(1)
Suggestions for Practice and Critical Thinking
270(2)
Unit Four Quiz Answers
272(2)
Persuasive Speaking: Individual or Team
274(33)
Persuasion Defined
274(1)
Persuasive Versus Informative Speeches
275(1)
Supporting Materials
275(1)
Language and Style
276(1)
Delivery
276(1)
Organizational Patterns
276(1)
Types of Persuasive Speeches
276(6)
The Speech to Convince
276(1)
The Speech to Actuate
277(1)
Sample Student Speech: ``Drinking and Driving'' by Lorna McElaney
278(4)
Steps in Preparing a Persuasive Speech
282(16)
Step 1: Determine Your Topic, Position Statement, and Type of Speech
282(4)
Step 2: Analyze Audience Attitudes Toward Your Position
286(2)
Step 3: Prepare a Rough-Draft Outline of Main Points and Needed Information
288(1)
Step 4: Research Your Topic
289(1)
Step 5: Select the Best Supporting Materials
290(1)
Step 6: Determine How Best to Organize Your Main Points
290(1)
Technology Tip for Speakers: Make PowerPoint Your Ally, Not Your Enemy
291(1)
Quiz: Testing Your Knowledge of Persuasive Patterns
292(2)
Step 7: Plan the Introduction and Conclusion
294(1)
Step 8: Make Preparation Outline (or Storyboards) and Speaking Notes
295(2)
Step 9: Prepare Visual Aids
297(1)
Step 10: Rehearse Your Speech
297(1)
Team Presentations
298(9)
Effective Team Presentations
299(1)
Team Presentation Formats
300(1)
Problem Solving for Team Presentations
301(2)
Summary
303(1)
Essentials of Public Speaking Online
303(1)
Key Terms
303(1)
Suggestions for Practice and Critical Thinking
304(3)
Persuasive Methods and Theories
307(26)
Using Evidence and Logic Skillfully
307(10)
Evidence and Logic Defined
308(1)
Evidence and Logic as Persuasive Tools
308(2)
Methods of Presenting Evidence
310(1)
Whether to Present One or Both Sides of Your Position
311(1)
Technology Tip for Speakers: Understand the Power of Persuasion in Electronic Media
312(2)
Logical Reasoning
314(1)
Fallacious Reasoning
315(2)
Establishing Credibility
317(3)
Credibility as a Persuasive Tool
317(1)
Basic Elements of Credibility
318(1)
Unethical Use of Credibility
319(1)
Appealing to Listeners' Psychological Needs
320(3)
Personalizing Your Persuasive Argument
320(1)
Using Maslow's Hierarchy of Needs
321(1)
Fear Appeals
322(1)
Unethical Use of Emotional Appeals
323(1)
Using Persuasive Theory in Speaking
323(10)
Elaboration Likelihood Model of Persuasion
325(1)
Social Judgment Theory
325(1)
Sample Student Speech: ``Untreated Depression in America'' by Sean Stewart
326(3)
Summary
329(1)
Essentials of Public Speaking Online
330(1)
Key Terms
330(1)
Suggestions for Practice and Critical Thinking
330(3)
References333(12)
Glossary345(8)
Index353

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