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Public Relations Cases

ISBN: 9780534514327 | 0534514324
Edition: 5th
Format: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 6/2/2000

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The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.

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