Media Effects Research : A Basic Overview
ISBN: 9780495567851 | 049556785X
Edition: 3rdFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 1/19/2009
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
| A Scientific Approach to the Study of Media Effects | |
| Scientific Methods in Media Effects Research | |
| A Brief History of Media Effects Research | |
| Time Spent with Mass Media: Reasons and Consequences | |
| Effects of Media Violence | |
| Sexual Content in the Media | |
| Media That Stirs Emotions | |
| Persuasive Effects of the Media | |
| The Effects of News and... MORE | |
| The Effects of Media Stereotypes | |
| The Impact of New Media Technologies | |
| Meet Marshall McLuhan: A Less Scientific Approach to Media Impact | |
| Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter) | |
| Table of Contents provided by Publisher. All Rights Reserved. |
