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|A Scientific Approach to the Study of Media Effects|
|Scientific Methods in Media Effects Research|
|A Brief History of Media Effects Research|
|Time Spent with Mass Media: Reasons and Consequences|
|Effects of Media Violence|
|Sexual Content in the Media|
|Media That Stirs Emotions|
|Persuasive Effects of the Media|
|The Effects of News and... MORE|
|The Effects of Media Stereotypes|
|The Impact of New Media Technologies|
|Meet Marshall McLuhan: A Less Scientific Approach to Media Impact|
|Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter)|
|Table of Contents provided by Publisher. All Rights Reserved.|