Persuasion Reception and Responsibility
Persuasion Reception and Responsibility
- ISBN 13:
9780495091592
- ISBN 10:
0495091596
- Edition: 11th
- Format: Paperback
- Copyright: 04/11/2006
- Publisher: CENGAGE Learning
- Newer Edition
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Summary
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.