Amazon no longer offers textbook rentals. We do!

Modern Radio Production Product, Programming, Performance

by: Hausman, Carl; Benoit, Philip; Messere, Frank; O’Donnell, Lewis B.

Modern Radio Production Product, Programming, Performance

by: Hausman, Carl; Benoit, Philip; Messere, Frank; O’Donnell, Lewis B.

ISBN 13:
9780495050315
ISBN 10:
0495050318
Edition: 7th
Format: Paperback
Copyright: 08/03/2006
Publisher: Thomson-Wadsworth
Newer Edition

Rent

Sorry, this item is currently unavailable.

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

Preface. Foreword. Part One: THE TOOLS. 1. Production in Modern Radio. 2. The Console. 3. CD Players, Recordable CDs and Turntables. 4. Recording and Playback Devices. 5. Microphones and Sound. Part Two: THE TECHNIQUES. 6. Electronic and Physical Editing. 7. Recorded Program Production. 8. Live, On-Air Production. 9. More About the Computer in Radio Production. Part Three: THE APPLICATIONS. 10. Achieving an Effect. 11. Drama and Dramatic Elements in Radio Production. 12. Commercial Production. 13. Radio Production for News and Public Affairs. 14. Remote and Sports Production. 15. Advanced Radio Production. 16. Production, Programming, and the Modern Format. Appendix A: Another Time: A Play by Richard Wilson. Appendix B: A Capsule History of Radio: Past Meets Future for the Modern.

Preface

xix

Foreword

xxii

PART ONE THE TOOLS

(125)

Production in Modern Radio

(19)

Radio Retro: Radio Captures Listeners---and Imaginations

(2)

Sound of the Station

(1)

Formats

(1)

Reaching a Specific Audience

(1)

How Target Audiences Affect Format

(1)

How Formats Are Constructed

(1)

Networks

(1)

Other Programming Developments in Radio

(1)

Satellite Radio Comes of Age

(2)

Tuning into Technology: Web Radio

(2)

Noncommercial Radio

(1)

Economics of Radio

(2)

The Role of the Producer in Modern Radio

(2)

Summary

(1)

You're On! The Role of the Announcer in Modern Radio

(3)

The Console

(28)

Function of the Console

(1)

Amplification

(1)

Routing

(1)

Mixing

(1)

Understanding Console Function: Some Hypothetical Examples

(11)

Hypothetical Console A

(3)

Hypothetical Console B

(3)

Hypothetical Console C

(4)

Radio Retro: Potting Down on the Old Pot

(1)

Hypothetical Console D

(1)

Summary of the Hypothetical Consoles

(1)

Understanding Console Functions: Actual Consoles

(4)

Analog Consoles

(2)

Digital Consoles

(1)

Operation of the Console

(6)

Mix-Minus

(1)

The Virtual Console

(2)

Submixing

(1)

Patching

(2)

A Final Look at Two Broadcast Consoles

(1)

Summary

(5)

Applications

(1)

Exercises

(2)

CD Players, Recordable CDs, and Turntables

(16)

Compact Discs

(3)

Recordable CDs

(3)

Audio CDs, WAV Files, and MP3s

(2)

CD Players

(2)

Super Audio CDs and Audio DVDs: The Wave of the Future?

(1)

Structure of the Turntable

(2)

Parts of the Turntable

(1)

The Drive Mechanism

(1)

The Tonearm

(2)

Radio Retro: Turntables

(2)

The Disc

(1)

Summary

(2)

Applications

(1)

Exercises

(1)

Recording and Playback Devices

(30)

Sampling

(3)

Magnetic Tape

(8)

Digital Audiotape

(2)

Workings of the Digital Tape Machine

(1)

R-DAT Tape Heads and Controls

(2)

Tape Machine Controls and Indicators

(2)

Cueing a Tape

(1)

DAT Playback

(1)

Disk Drive Recording

(2)

Digital Audio Workstations

(1)

Enter MiniDiscs

(2)

The Digital Cart Machine

(1)

Analog Tape Machines

(3)

The Heads

(1)

Tuning into Technology: Digital Sound and Audio Compression

(4)

The Tape Transport Mechanism

(2)

Tape Machine Controls and Indicators

(1)

Cueing a Tape

(1)

Heads and Tracks

(1)

How Tracks Work

(1)

Cassette Machines

(1)

Cartridge Machines

(2)

Bulk Eraser

(1)

Summary

(3)

Applications

(1)

Exercises

(1)

Microphones and Sound

(32)

The Basics of Sound

(6)

The Elements of Sound

(3)

The Nature of Sound: Frequency

(1)

The Nature of Sound: Amplitude

(2)

Tuning into Technology: The Shape of Sound

100

(3)

Other Characteristics of Sound

102

(1)

Summary of the Basics of Sound

103

(1)

The Microphone: How it Works

103

(3)

Electronics of the Microphone

103

(1)

Pickup (Polar) Patterns of the Microphone

104

(2)

Radio Retro: The King of Microphones

106

(7)

Frequency Response of Microphones

108

(5)

Review of Microphone Workings

113

(1)

Physical Types of Microphones

113

(3)

Hand Held

113

(1)

Studio, Mounted

114

(1)

Headset

114

(1)

Lavalier

114

(1)

Shotgun

114

(2)

Review of the Physical Types

116

(1)

Microphone Selection and Use

116

(6)

Selection by Mic Type

116

(1)

Selection by Pickup Pattern

117

(1)

Selection by Element

117

(1)

Selection by Frequency Response

117

(1)

Selection by Personality

118

(1)

Adding Up Selection Factors

119

(1)

Notes on Microphone Use

119

(3)

Summary

122

(3)

Applications

123

(1)

Exercises

123

(2)

You're On! Microphone Technique for Announcers

125

(1)

PART TWO THE TECHNIQUES

126

(84)

Electronic Editing

126

(18)

The Basics of Editing Audio

127

(8)

Looking at the Waveform

128

(1)

Splicing and Editing a Sound File

128

(2)

Marking the Edit Points

130

(1)

Nondestructive Editing

131

(4)

Copying, Pasting, and Looping

135

(2)

Editing with a MiniDisc

137

(3)

Dubbing

140

(1)

Advantages of Dubbing

141

(1)

Review of Dubbing

141

(1)

Summary

141

(3)

Applications

141

(1)

Exercises

142

(2)

Recorded Program Production

144

(22)

Recorded versus Live, On-Air Production

144

(1)

Complexity

144

(1)

Scheduled Airtime

145

(1)

Convenience

145

(1)

Layout of a Production Studio

145

(3)

Equipment in the Production Studio

146

(2)

Sound Treatment in the Production Studio

148

(1)

Working in a Production Studio

148

(2)

Radio Retro: The Development of Audio Tape, or How to Spend More Time on the Golf Course

150

(1)

Music

151

(4)

Sources of Music

151

(1)

Choosing Music for Production Work

152

(1)

Styles of Music

153

(2)

Recorded Voice

155

(6)

Miking Multiple Speakers

156

(3)

Communicating with Speakers

159

(2)

Sound Effects

161

(1)

Combining Elements in Production

161

(1)

Industry Update: The Ultimate Radio Recording Studio

162

(1)

Summary

163

(3)

Applications

164

(1)

Exercises

164

(2)

Live, On-Air Production

166

(20)

Typical Airshift

167

(3)

Duties of the On-Air Producer

167

(3)

Typical Schedule

170

(1)

Sound of the Station

170

(3)

Pace

170

(2)

Content

172

(1)

Announcing Style

172

(1)

Radio Retro: Hello Everybody in Radioland, This is Your Announcer Speaking

173

(1)

Blending the Sound Sources

174

(1)

Suggestions for Live, On-Air Production

174

(1)

Console Operation

174

(1)

Establishing a Routine

174

(1)

Industry Update: What to Do . . . But More Importantly, What Not To

175

(3)

Planning in Advance

176

(1)

Being Aware of False Endings

176

(1)

Listening to the Air Monitor

177

(1)

Clearing Equipment

177

(1)

Planning for the Worst

177

(1)

Working with Satellite Services

178

(3)

The Satellite Feed

178

(1)

Programming from Satellite

179

(1)

How to Use Service Material

179

(2)

Summary

181

(1)

You're On! Ad-libbing

182

(4)

Applications

184

(1)

Exercises

185

(1)

More About the Computer in Radio Production

186

(24)

Computer Basics

186

(2)

Computer-Generated Effects

188

(2)

Computer-Assisted Editing

190

(1)

Industry Update: SmartSound and GarageBand

191

(7)

Computers in Automation and Satellite Services

198

(2)

Radio Retro: Early Automation---Radio in a Can

200

(5)

Computers in the Programming Function

205

(1)

Digital Audio Broadcasting

206

(1)

Summary

207

(3)

Applications

208

(1)

Exercises

208

(2)

PART THREE THE APPLICATIONS

210

(167)

Achieving an Effect

210

(18)

What Is an Effect?

210

(1)

Kinds of Effects

211

(1)

How Production Elements Support a Theme

211

(2)

Creating Excitement

212

(1)

Creating Immediate Identification

212

(1)

Evoking an Emotion

213

(1)

Summary of Effects

213

(1)

How a Producer Uses Production Elements

213

(6)

Music

214

(1)

Sound Effects

215

(1)

Coloration of Sound

216

(1)

Timing and Pace

217

(1)

Voice Quality

218

(1)

Industry Update: Achieving an Effect and the Bottom Line: Production Promotion

219

(3)

The Sound of Words

221

(1)

Copywriting

221

(1)

Using Elements of Sound to Achieve an Effect

222

(1)

Recording a Voice

222

(3)

Recording Music

222

(3)

Summary

225

(3)

Applications

225

(1)

Exercises

226

(2)

Drama and Dramatic Elements in Radio Production

228

(11)

The Structure of Drama

228

(2)

Action

229

(1)

Dialogue

229

(1)

Plot

229

(1)

Beginning, Middle, and End

229

(1)

Conflict

229

(1)

Suspense

229

(1)

Exposition

230

(1)

Dramatic Elements in Commercial Production

230

(2)

Capturing Attention

230

(1)

Compressing Time

231

(1)

Dramatic Elements in News Production

232

(1)

Technical Considerations of Radio Drama

232

(4)

Giving the Illusion of Place

233

(1)

Giving the Illusion of Movement

234

(1)

Making the Background a Fabric of Believability

234

(1)

Mic Techniques to Achieve Illusions of Place and Movement

234

(1)

Sound Design

235

(1)

Summary

236

(3)

Applications

237

(1)

Exercise

238

(1)

Commercial Production

239

(23)

What Makes a Commercial Effective?

240

(1)

Elements of Effective Radio Advertising

241

(4)

A Shoe Store Advertisement

242

(1)

A Car Dealership Advertisement

242

(2)

A Humorous Pizza Commercial

244

(1)

Practical Approaches to Radio Commercials

245

(3)

Radio Retro: You Can't Sell That on the Air

248

(4)

Execution of Radio Commercials

249

(3)

Industry Update: Technology Makes Big-Time Sound Available to Small Production Agencies

252

(1)

Suggestions for Producing Effective Commercials

253

(1)

Know Your Audience

254

(2)

Avoid Gimmicks

254

(1)

Summarize the Thrust

254

(1)

Don't Blast the Listener

254

(1)

Read the Spot to the Client, or Better Yet, Play a Good Demo

254

(1)

Don't Force Humor

255

(1)

Achieve High Technical Quality

255

(1)

Don't Overuse a Particular Piece of Music

255

(1)

Keep the Message Simple

255

(1)

Avoid These Five Common Mistakes in Commercials

256

(1)

Production Applications in Station Promotion

256

(2)

Summary

258

(2)

Applications

258

(1)

Exercises

259

(1)

You're On! How Announcers Can Read to Time

260

(2)

News Production

262

(46)

News Gathering

263

(1)

News Writing

264

(1)

News Assembly

265

(1)

Choosing Stories and Story Order

265

(1)

Choosing Sound Elements

265

(1)

A Quick Primer on Radio News Writing

266

(15)

Script Convensions for Radio

267

(1)

Paper and Print

267

(2)

The Header

269

(1)

The Story

270

(1)

Tape Cues

270

(2)

Story Tags

272

(2)

Lead-in to Voice Reports

274

(2)

Punctuation

276

(2)

Words

278

(1)

Jargon and Technical Words

278

(1)

Active versus Passive

278

(1)

``Says'' and the Use of Present Tense

279

(1)

Numbers and Abbreviations

280

(1)

Numbers

280

(1)

Symbols and Abbreviations

280

(1)

Names

281

(1)

News Reading and Reporting

281

(1)

News and Public-Affairs Programming

282

(1)

Newscasts

282

(6)

Exclusively Local News

283

(1)

Local News with Wire Copy

283

(4)

News with Wire Copy and Network Audio

287

(1)

Talk Shows

288

(1)

Special Events

288

(1)

Production Techniques for News and Public Affairs

289

(5)

Interviewing

289

(1)

Story and Actuality Editing

290

(1)

Using Sound Sources in Radio News Production

290

(1)

Using the Telephone to Maximum Benefit

290

(1)

Using Modern News-Gathering Technology

291

(1)

Making the Newscast a Cohesive, Unified Whole

292

(2)

Summary

294

(1)

Applications

294

(1)

You're On! Techniques for Effective On-Air Performance

295

(13)

Exercises

307

(1)

Remote and Sports Production

308

(19)

Remote Radio Equipment

309

(3)

Telephone Lines

309

(2)

Other Equipment for a Remote

311

(1)

Tuning Into Technology: Getting the Signal from Here to There

312

(5)

Planning the Remote

317

(2)

Signing Contracts

318

(1)

Preparing the Site

318

(1)

Preparing the Equipment

318

(1)

Preparing a Communication System

319

(1)

The Sports Remote

319

(3)

Baseball

320

(1)

Hockey

321

(1)

Football

321

(1)

Basketball

321

(1)

Radio Retro: Calling the Game You Don't Really See

322

(2)

Field Sports

323

(1)

A Final Note

324

(1)

Summary

324

(3)

Applications

325

(1)

Exercises

325

(2)

Advanced Radio Production

327

(24)

Multichannel Recording

327

(7)

Input Modules

330

(2)

Output Buses

332

(1)

Monitor Controls

332

(1)

A Further Note about Multichannel Consoles

332

(1)

Role of Multichannel Recording

333

(1)

Stereo

334

(1)

Radio Retro: The Birth of Multitrack Recording

335

(1)

Recording Music

336

(4)

Total-Sound Recording Microphone Techniques

336

(1)

Isolated-Component Recording

337

(3)

Electronic Equipment and Its Use in Radio Production

340

(8)

Equipment

340

(5)

Techniques

345

(3)

Summary

348

(3)

Applications

350

(1)

Exercises

350

(1)

Production, Programming, and the Modern Format

351

(26)

The Audience and the Format

352

(6)

The Audience

352

(1)

Methods of Measuring Audience

353

(3)

Calculating How Efficiently a Station Reaches Its Audience

356

(1)

Paying for Efficiency

356

(2)

The Specifics of the Radio Format

358

(1)

Defining Current Formats

358

(1)

Radio Retro: Where Did Formats Come From?

359

(5)

The Major Formats

360

(3)

Filling the Niche: Today's Trends

363

(1)

On-Air and Off-Air Production in the Modern Format

364

(6)

Production and Tune-out

364

(2)

Production for Adult Contemporary

366

(1)

Production for Album-Oriented Rock

367

(1)

Production for Country

367

(1)

Production for News/Talk

368

(1)

Production for Top 40/CHR

369

(1)

Production for Urban/Churban/Rhythmic Top 40

370

(1)

Putting the Format On Air

370

(2)

The Format and Sound Hour

371

(1)

Constructing the Playlist

371

(1)

Tuning into Technology: New Music and College Radio

372

(3)

Conclusion

375

(1)

Summary

375

(2)

Exercises

376

(1)

APPENDIXES

377

(25)

Another Time: A Play by Richard Wilson

377

(9)

A Capsule History of Radio: Past Meets Future for the Modern Producer and Programmer

386

(14)

The Beginnings of the Magic Medium

386

(1)

Radio Finds a Voice

387

(1)

Radio After World War I

388

(1)

Radio Carries a Tune

389

(1)

Radio After KDKA: The Coming Chaos

390

(1)

AT&T Develops Toll Broadcasting

391

(1)

Exit AT&T

392

(1)

Development of the Networks

392

(1)

NBC and CBS

393

(1)

New Competitors Set Their Sights on NBC

393

(1)

Paley Takes Over CBS

394

(1)

Advertising Comes of Age

394

(1)

Sidebar: David Sarnoff and William S. Paley

395

(1)

The Golden Age and Mass Entertainment

396

(1)

Radio Comes of Age

397

(2)

Television Lowers the Boom

399

(1)

Rock Saves Radio

400

(1)

Radio Tunes into Its Audience

401

(1)

Glossary

402

(12)

Amazon no longer offers textbook rentals. We do!

Modern Radio Production Product, Programming, Performance

Modern Radio Production Product, Programming, Performance

9780495050315

0495050318

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Modern Radio Production Product, Programming, Performance

Modern Radio Production Product, Programming, Performance

9780495050315

0495050318

Summary

Table of Contents

Supplemental Materials

Write a Review

Related Products