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Global Marketing Management, 4th Edition

ISBN: 9780471755272 | 0471755273
Edition: 4th
Format: Paperback
Publisher: WILEY
Pub. Date: 1/1/2007

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Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.

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