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Contemporary Business
ISBN: 9780470424674 | 0470424672
Edition: 12thFormat: Nonspecific Binding
Publisher: Wiley
Pub. Date: 7/11/2008
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Moving Business Forward...FasterIntroducing students to the world of business is interesting, fun, and challenging - especially with the tried-and-true new edition of Boone/Kurtz's Contemporary Business 12e.Contemporary Business 12e contains all of the most important introductory business topics, using the most current and interesting examples happening right now in the business world. The authors have incorporated a new business case throughout - focusing on The Second City - to bring business concepts into a realm that students are excited ab... MORE
| Launching Your Business Career | |
| Business in a Global Environment | |
| Business 2006 and Beyond | |
| Business Ethics and Social Responsibility | |
| Economic Challenges Facing Global and Domestic Business | |
| Competing in Global Markets | |
| Appendix. The Legal Framework for Business | |
| Starting and Growing Your Own Business | |
| Options for Organizing Small a... MORE | |
| Starting Your Own Business: The Entrepreneurship Alternative | |
| E-Business: Doing Business Online | |
| Management: Empowering People to Achieve Business Objectives | |
| Management, Leadership, and the Internal Organization | |
| Human Resource Management, Motivation, and Labor - Management Relations | |
| Improving Performance through Empowerment | |
| Teamwork, and Communication | |
| Production and Operations Management | |
| Marketing Management | |
| Customer - Driven Marketing | |
| Product and Distribution Strategies | |
| Promotion and Pricing Strategies | |
| Managing Technology and Information | |
| Using Technology to Manage Information | |
| Understanding Accounting and Financial Statements | |
| Managing Financial Resources | |
| Financial Management and Institutions | |
| Financing and Investigating through Securities Markets | |
| Video Cases | |
| Risk Management and Insurance | |
| A Guide to Your Personal Finances | |
| Developing a Business Plan | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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