Economics of Strategy, 5th Edition
Economics of Strategy, 5th Edition
- ISBN 13:
9780470373606
- ISBN 10:
0470373601
- Edition: 5th
- Format: Hardcover
- Copyright: 09/01/2009
- Publisher: WILEY
- Newer Edition
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Summary
Now in its fifth edition, "The Economics of Strategy" delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization (IO) economics. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.