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Advertising And Integrated Brand Promotion

ISBN: 9780324568622 | 0324568622
Edition: 5th
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 4/18/2008

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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

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