Advertising And Integrated Brand Promotion
Advertising And Integrated Brand Promotion
- ISBN 13:
9780324568622
- ISBN 10:
0324568622
- Edition: 5th
- Format: Hardcover
- Copyright: 04/18/2008
- Publisher: South-Western College Pub
- Newer Edition
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Summary
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.