Future of Business
ISBN: 9780324537444 | 0324537441
Edition: 6thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/3/2007
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THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and mo... MORE
| Participating in the dynamic business environment | p. 28 |
| Understanding evolving economic systems and competition | p. 64 |
| Making ethical decisions and managing a socially responsible business | p. 96 |
| Competing in the global marketplace | p. 132 |
| Forms of business ownership | p. 168 |
| Entrepreneurship : starting and managing your own business | p. 200 |
| Management and leadership in today's organizati... MORE | p. 234 |
| Designing organizational structures | p. 264 |
| Managing human resources and labor relations | p. 294 |
| Motivating employees | p. 332 |
| Achieving world-class operations management | p. 362 |
| Creating marketing strategy to meet customers' needs | p. 398 |
| Developing quality products at the right price | p. 430 |
| Distributing products in a timely and efficient manner | p. 464 |
| Using integrated marketing communications to promote products | p. 494 |
| Using technology to manage information | p. 528 |
| Using financial information and accounting | p. 562 |
| Understanding money and financial institutions | p. 598 |
| Managing the firm's finances | p. 624 |
| Understanding securities and securities markets | p. 660 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
