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Managerial Economics : Applications, Strategies, and Tactics
ISBN: 9780324421606 | 0324421605
Edition: 11thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 5/1/2007
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Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text ... MORE
| Introduction | |
| Introduction and Goals of the Firm | |
| Fundamental Economic Concepts | |
| Differential Calculus Techniques in Management | |
| Demand Analysis and Estimation | |
| Demand Analysis | |
| Estimation of Demand | |
| Problems in Applying the Linear Regression Model | |
| Business and Economic Forecasting | |
| Managing Demand from Expo... MORE | |
| Production and Cost | |
| Production Economics | |
| Cost Analysis | |
| Long-Run Costs with a Cobb-Douglas Production Function | |
| Applications of Cost Theory | |
| Mass Customization and the Learning Curve | |
| Pricing and Output Decisions: Strategy and Tactics | |
| Prices, Output,& Strategy: Pure and Monopolistic Competition | |
| Price and Output Determination: Monopoly and Dominant Firms | |
| Price and Output Determination: Oligopoly | |
| Game-Theoretic Rivalry: Best-Practice Tactics | |
| Entry Deterrence and Accommodation Games | |
| Pricing Techniques and Analysis | |
| Revenue Management | |
| Organizational Architecture and Regulation of Business | |
| Contracting, Governance, and Organizational Form | |
| Government Regulation | |
| Long-Term Investment Decisions | |
| Long-Term Investment Analysis | |
| Table of Contents provided by Publisher. All Rights Reserved. |
