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Business Communication : Process and Product
ISBN: 9780324114522 | 0324114524
Edition: 4thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 3/11/2002
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Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.
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