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Advertising and Integrated Brand Promotion

ISBN: 9780324113808 | 0324113803
Edition: 3rd
Format: Hardcover
Publisher: South-Western College Pub
Pub. Date: 5/1/2002

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Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

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