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Small Business Management : An Entrepreneurial Emphasis
ISBN: 9780324065541 | 032406554X
Edition: 12thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 3/7/2002
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Previous editions of Small Business Management have helped guide generations of users into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used book in its field! The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures. Previous users praise edition after edition for its wealth of resources, enjoyable presentation, and superior coverage.
| Part 1 Entrepreneurship and Small Business | 1 | (26) | |||
| 2 | (25) | |||
| Part 2 Entrepreneurial Strategy | 27 | (90) | |||
| 28 | (28) | |||
| 56 | (32) | |||
| 88 | (29) | |||
| Part 3 Pursuing New Venture Opportunities | 117 | (72) | |||
| 118 | (26) | |||
| 144 | (22) | |||
| 166 | (23) | |||
| Part 4 The New Venture Business Plan | 189 | (178) | |||
| 190 | (26) | |||
| 216 | (24) | |||
| 240 | (30) | |||
| 270 | (20) | |||
| 290 | (30) | |||
| 320 | (26) | |||
| 346 | (21) | |||
| Part 5 Small Business Marketing | 367 | (78) | |||
| 368 | (28) | |||
| 396 | (26) | |||
| 422 | (23) | |||
| Part 6 Small Business Management | 445 | (100) | |||
| 446 | (26) | |||
| 472 | (22) | |||
| 494 | (28) | |||
| 522 | (23) | |||
| Part 7 Financial Management in the Entrepreneurial Firm | 545 | (83) | |||
| 546 | (26) | |||
| 572 | (36) | |||
| 608 | (20) | |||
| Epilogue Visualizing the End: Building a Legacy | 628 | (9) | |||
| Cases | 637 | (72) | |||
| Appendix A: Sample Business Plan | 709 | (16) | |||
| Appendix B: Video Appendix | 725 | (39) | |||
| Glossary | 764 | (12) | |||
| Index | 776 |
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