Economics Today: The Micro View has long led the field in offering students and instructors a dynamic, application-rich approach to teaching and learning microeconomics. The book is based on the belief that students learn more when they are involved and engaged. The 12th edition features all new examples that have been selected to grab and hold students' attention. These examples serve one basic purposeto drive home the application of the theory just presented. One of the keys to the success of Economics Today: The Micro View is that it is suitable for many teaching styles. Instructors who wish to stress theory can do so. Those who wish to stress applications and examples can do that. Those who wish to incorporate technology into the class can do so with ease using MyEconLab.