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Public Relations : Strategies and Tactics
ISBN: 9780321055552 | 0321055551
Format: HardcoverPublisher: Pearson College Div
Pub. Date: 12/1/1999
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Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
| Detailed Contents | v | ||||
| Preface | xix | ||||
| PART 1 ROLE | |||||
| 1 | (25) | |||
| 26 | (33) | |||
| 59 | (24) | |||
| 83 | (16) | |||
| 99 | (21) | |||
| PART 2 PROCESS | |||||
| 120 | (21) | |||
| 141 | (21) | |||
| 162 | (29) | |||
| 191 | (17) | |||
| PART 3 STRATEGY | |||||
| 208 | (25) | |||
| 233 | (30) | |||
| 263 | (27) | |||
| PART 4 APPLICATION | |||||
| 290 | (28) | |||
| 318 | (25) | |||
| 343 | (25) | |||
| 368 | (16) | |||
| 384 | (26) | |||
| 410 | (18) | |||
| 428 | (23) | |||
| PART 5 TACTICS | |||||
| 451 | (20) | |||
| 471 | (26) | |||
| 497 | (32) | |||
| 529 | (24) | |||
| Directory of Useful Web Sites | 553 | (1) | |||
| A Public Relations Glossary | 554 | (5) | |||
| Bibliography | 559 | (11) | |||
| Photograph Ackowledgments | 570 | (1) | |||
| Index | 571 |
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