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-- A comprehensive overview of persuasion theory
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
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0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package
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0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining