RENT TEXTBOOKS

MyCommunicationLab is an integral part of the Hogan program. Key learning applications include MediaShare, an eText, and a study plan.

A better teaching and learning experience

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Personalize Learning— MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment.
• Improve Critical Thinking—Features that promote critical thinking, such as learning objectives and questions for review, appear throughout the book.
• Engage Students—Tools throughout the text help students gauge their level of communication apprehension.
• Apply Ethics—Discussions of ethical implications of speaker and listener choices appear in every chapter.
• Support Instructors— A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.

Chapter 3: Speaking with Confidence

Chapter 4: Diverse Audiences in a Democratic Society

Part II: Developing Your Speech

Chapter 5: Developing Significant Topics

Chapter 6: Responsible and Productive Research

Chapter 7: Supporting Your Ideas

Chapter 8: Organizing Your Speech

Chapter 9: Outlining Your Speech

Part III: Presenting Your Speech

Chapter 10: Using Language Effectively

Chapter 11: Delivering Your Speech Effectively

Chapter 12: Supporting Your Ideas Visually

Part IV: Types of Public Speaking

Chapter 13: Speaking to Inform

Chapter 14: Persuasive Speaking in a Democratic Society

Chapter 15: Arguing Persuasively

Chapter 16: Speaking on Special Occasions

Chapter 17: Speaking and Deliberating in Groups

Part I: Public Speaking in a Democratic Society

Chapter 1: Democratic Citizenship and the Ethics of Public Speaking

Public Speaking and Civic Engagement

The Rhetorical Tradition and The Ethics of Speech

Deliberation and Demagoguery in the Twenty-first Century

The Responsible Citizen-Speaker

Chapter 2: Listening and Speaking in a Democratic Society

The Speaker-Listener Partnership

Barriers To Good Listening

Critical Listening

Preparing Yourself to Speak

Building and Delivering Your Speech

Chapter 3: Speaking with Confidence

Understanding Communication Apprehension

Factors That Contribute To Communication Apprehension

Managing Communication Apprehension

Chapter 4: Diverse Audiences in a Democratic Society

Understanding Diverse Audiences

Identifying Individual Listener Needs and Values

Identifying Communal Needs and Values

Gathering Information for Audience Adaptation

Ongoing Strategies for Audience Adaptation

Part II: Developing Your Speech

Chapter 5: Developing Significant Topics

Finding a Suitable Topic

Narrowing the Topic

Ethical Obligations in Selecting a Topic

General Purposes

Crafting and Testing Specific Purposes

Constructing a Thesis Statement

Chapter 6: Responsible and Productive Research

A Productive Start

The Creative Enterprise of Building a Speech

Developing Information Literacy

Searching the Internet

Investigating Like a Professional: Using Library Resources

Gathering Information through Interviews

Gathering Information through E-Mail and Online Networking

Citing Sources of Quoted and Paraphrased Material

Chapter 7: Supporting Your Ideas

Supporting Ideas with Evidence

Supporting Ideas Through Comparison and Contrast

Evaluating Supporting Material

Chapter 8: Organizing Your Speech

The Elements of Sound Organization

How Patterns of Organization Connect Ideas

Guidelines for Organizing Your Speech

Transitions as Connectives

Introducing Your Speech

Concluding Your Speech

Chapter 9: Outlining Your Speech

Types of Outlines

Basic Principles of Outlining  

Part III: Presenting Your Speech

Chapter 10: Using Language Effectively

Language and Meaning

Using Language That Is Clear and Accurate

Using Language That Is Active and Interesting

Using Appropriate and Ethical Language

Responding Critically to a Speaker’s Style

Chapter 11: Delivering Your Speech Effectively

Sounding Good versus Being Sound

Principles of Good Delivery

Speaking Extemporaneously

Alternative Styles of Delivery

Responding to Audience Questions

Chapter 12: Supporting Your Ideas Visually

Functions of Presentational Aids

Options for Presentational Aids

Guidelines for Preparing Presentational Aids

Guidelines for Using Presentational Aids

Part IV: Types of Public Speaking

Chapter 13: Speaking to Inform

Functions of Informative Speeches

Types of Informative Speeches

Organizing the Informative Speech

How Audiences Learn from Informative Speeches

Chapter 14: Persuasive Speaking in a Democratic Society

The Anatomy of Public Controversy

Questions of Fact, Value, and Policy

Ethical Proof in Persuasive Speaking

Appealing to Audience Emotions

Chapter 15: Arguing Persuasively

Persuasion and Demagoguery in a Free Society

Constructing Reasonable Arguments

The Forms of Reasoning

Fallacies of Reasoning and Evidence

Chapter 16: Speaking on Special Occasions

Ceremonial Speaking in a Free Society

Social Values in Ceremonial Speaking

The Forms of Ceremonial Speech

Style and Delivery in Ceremonial Speaking

Chapter 17: Speaking and Deliberating in Groups

Understanding Public Deliberation

Group Structures That Encourage Dialogue and Deliberation

Factors That Influence Effective Group Deliberation

Group Presentations

Guidelines for Deliberating in Groups