This well-organized, visually interesting book offers an in-depth examination of the social history of rock-and-roll. "Rockin' in Time" emphasizes several main themes, including the importance of African-American culture in the origins and development of rock music.

Tracing rock from its inception-from American blues to the present-this book shows how rock-and-roll has reflected and sometimes changed American and British culture for the last fifty years.

Topics covered in this comprehensive history are: the blues and racism; Elvis Presley and rockabilly; Dick Clark and Don Kirshner; the California sound; Bob Dylan; the British invasion; Motown; acid rock; campus unrest and militant blues; the 1970s; punk rock; MTV; Generation X; the rave revolution; hip hop; and nu-metal.

An excellent reference work for rock fans, music industry employees, those employed by radio stations, and those in music and performer-related marketing.

New To This Edition

- MyMusicKit online website which includes documentaries, video, robust assessment questions, and additional features

- Full four color design to update the text’s look

- Chapters on genres such as folk rock, heavy metal, and the most recent development in the music industry, Music and the Internet