Broadcast/Broadband Copywriting
Broadcast/Broadband Copywriting
- ISBN 13:
9780205674527
- ISBN 10:
0205674526
- Edition: 8th
- Format: Paperback
- Copyright: 07/15/2009
- Publisher: Pearson
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Broadcast/Broadband Copywritingincludes more than 250 message examples, many of which are new to this edition, providing readers with exposure to both classic and cutting edge creativity. The copywriterrs"s world and tools, audio copywriting, video and broadband copywriting, special venue writing, and campaign construction.Anyone interested in improving their writing skills for the electronic media and learning effective techniques for advertising their business or nonprofit organization.