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Strategic Communication in Business and the Professions
ISBN: 9780205561209 | 0205561209
Edition: 6thFormat: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2008
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Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
| An Introduction to Communication in Organizations | |
| Communication in Organizations | |
| The Interactive Communication Process | |
| Reasons for Communication Failure | |
| Understanding Organizational Communication | |
| Practicing Business Communication: IKEA | |
| Ethical Issues: Are You Being Watched? | |
| The Model of Strategic Communication | |
| A Model for Com... MORE | |
| Situational Knowledge: The Context of Organizational Communication | |
| Goal Setting for Organizational Communication | |
| Communication Competence | |
| Anxiety Management | |
| Practicing Business Communication: FedEx Corporation | |
| Diversity in Business and the Professions | |
| The Issues of Diversity | |
| Communication Between Diverse People | |
| Situational Knowledge: Understanding Your Perspectives | |
| Communication Competence: Personality Traits | |
| Anxiety Management: Resolving Cultural Conflict | |
| Legal Guidelines and Diversity | |
| Ethical Issues: Honoring Religious Practices | |
| Basic Communication Skills | |
| Listening Skills | |
| Listening in Your Career | |
| Hearing Versus Listening | |
| The Role of Perception | |
| Goal Setting for Interactive Listening | |
| Situational Knowledge: Preparing for Interactive Listening | |
| Communication Competence: Interactive Listening | |
| Anxiety Management | |
| Evaluating Your Listening | |
| Practicing Business Communication: United Psychiatric Group | |
| Ethical Issues: Ethical Listening Situations | |
| Verbal and Nonverbal Skills | |
| Goal Setting for Effective Messages | |
| Situational Knowledge: Personal and Environmental Factors | |
| Communication Competence: Verbal and Nonverbal Skills | |
| Anxiety Management | |
| Message Strategies | |
| Ethical Issues: Touching in the Workplace | |
| Practicing Business Communication: Communication Media | |
| Leadership and Management Skills | |
| What Does a Leader Do? | |
| Management Theory | |
| Leadership Theories | |
| Leadership Versus Management | |
| Goal Setting: Managing the Present and the Future | |
| Situational Knowledge: The Foundation of Strategic Leadership | |
| Communication Competence: Demonstrating Leadership Skills | |
| Anxiety Management | |
| Practicing Business Communication: United Negro College Fund | |
| Ethical Issues: Leadership Using Fear | |
| Interpersonal Communication Strategies | |
| Work Relationships | |
| Manager-Employee Relationships | |
| Coworker Relationships | |
| Mentoring Relationships | |
| Romantic Relationships in the Workplace | |
| Sexual Harassment | |
| Employee-Customer Relationships | |
| Practicing Business Communication: Tom's of Maine | |
| Ethical Issues: Nicole's Protégé | |
| Principles of Interviewing | |
| The Interview | |
| Goal Setting: Dyadic Communication | |
| Situational Knowledge: Structuring the Interview | |
| Communication Competence: Asking Effective Questions | |
| Responding and Providing Feedback | |
| Anxiety Management: Interviewer and Interviewee | |
| Ethical Issues: Handling Tricky Questions | |
| Interviews in Business Settings | |
| Employment Interviews: Introduction | |
| Employment Interviews: The Interviewer | |
| Employment Interviews: The Interviewee | |
| Appraisal Interviews | |
| Disciplinary Interviews | |
| Media Interviews | |
| Ethical Issues: The Dilemma of Knowing Too Much | |
| Practicing Business Communication: Aegir Systems | |
| Group Communication Strategies | |
| Fundamentals of Group Communication | |
| What Is a Group? | |
| Factors Influencing Group Communication | |
| Factors Affecting Group Communication | |
| Teleconferences and Videoconferences | |
| Special Groups | |
| Practicing Business Communication: Creative Communication Network | |
| Ethical Issues: Ethical Qualities of Leaders | |
| Meetings: Forums for Problem Solving | |
| Goal-Setting: The Agenda | |
| Situational Knowledge: Preparing for the Meeting | |
| Situational Knowledge: Developing Critical Thinking Skills | |
| Communication Competence: Problem Solving | |
| Anxiety Management | |
| Evaluating Group Effectiveness | |
| Ethical Issues: Maintaining Ethics When Working Alone | |
| Practicing Business Communication: Nokia Corporation | |
| Negotiation and Conflict Management | |
| Argumentativeness and Verbal Aggressiveness | |
| Negotiation | |
| Conflict Management | |
| A Strategic Approach to Conflict | |
| Practicing Business Communication: Tootsie Roll Industries, Inc | |
| Ethical Issues: To Tell, Or Not To Tell? | |
| Public Presentation Strategies | |
| Developing and Delivering Effective Presentations | |
| Anxiety Management | |
| Goal Setting: Identifying the Topic and the Purpose | |
| Identifying the General and Specific Purposes of the Presentation | |
| Situational Knowledge: Analyzing the Audience | |
| Identifying and Researching Main Ideas | |
| Providing Support for Ideas | |
| Developing an Introduction and a Conclusion | |
| The Outline: Basic Considerations | |
| Communication Competence: Presenting the Message | |
| Fielding Audience Questions | |
| Practicing Business Communication: American Red Cross | |
| Ethical Issues: Audience Challenge | |
| Informative Presentations | |
| The Range of Informative Presentations | |
| Accumulation of Information | |
| Functions of Informative Presentations | |
| Organizing the Presentation | |
| Typical Formats | |
| Guidelines for a Successful Presentation | |
| Situational Knowledge: Technology | |
| Communication Competence: Camera Skills and Special Occasions | |
| Anxiety Management: Practice and Knowledge | |
| Ethical Issues: All Sides of the Issue | |
| Practicing Business Communication: Best Western International, Inc | |
| Persuasive and Special Presentations | |
| Functions of Persuasive Presentations | |
| Persuasive Formats | |
| Basic Resources for Persuasion | |
| The Persuasion Process | |
| Special Occasion Presentations | |
| Ethical Issues: Vested Interests | |
| Table of Contents provided by Publisher. All Rights Reserved. |
