The Media of Mass Communication
ISBN: 9780205521104 | 020552110X
Edition: 9thFormat: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Rich with contemporary issues and trendsincluding visual storytelling, Vivians The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.
| The Mass Media | |
| Mass Media Literacy | |
| Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics | |
| Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Media Case Study | |
| Cultivating Readers Media Timeline Media People | |
| Phil Donahue Media People | |
| ... MORE | |
| Media Technology | |
| Chapter Opener Media Technology | |
| Printing Chemistry Electronics | |
| New Technologies Digital Integration | |
| Technology and Mass Communication | |
| Chapter Wrap-Up Review Questions Concepts | |
| Terms People Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study Media Timeline | |
| Technology Media People | |
| Steve Jobs | |
| Books | |
| Chapter Opener Influence of Books | |
| Books and American Culture | |
| Book Industry New Technology and Books | |
| Book Products Book | |
| Trends Book Challenges and Issues | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People Media | |
| Sources A Thematic Chapter Summary Boxes | |
| Media People | |
| William Holmes McGuffey Media People | |
| Jane Friedman Media People | |
| Jeff Bezos Media Case Study | |
| O.J. Simpsons How-To Media Timeline | |
| Books | |
| Newspapers | |
| Chapter Opener | |
| Newspaper Industry | |
| Newspaper Products | |
| Newspaper Ownership | |
| National Dailies | |
| New York Times Hometown | |
| Newspapers Gannett Initiative | |
| Chapter Wrap-Up Review Questions Concepts | |
| Terms People Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study | |
| The Vanishing Correspondent Media Timeline | |
| Newspaper Milestones Media People | |
| Magazines | |
| Chapter Opener Influence of Magazines | |
| Magazine Innovations | |
| Magazine Products | |
| Magazine Industry | |
| Magazines as Niche Media New Competition | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People | |
| Media Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study | |
| Magazines and the Internet Media Timeline | |
| Magazines Media People | |
| Margaret Bourke-White Media People | |
| DeWitt and Lila Wallace Media People | |
| Sound Recording | |
| Chapter Opener Recording Industry | |
| Downloads Authorized | |
| Downloads Artistic Autonomy | |
| Regulatory Pressure Dependence on Radio | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People Media | |
| Sources A Thematic | |
| Chapter Summary Boxes | |
| Case Study | |
| Podcasting Evolution Media Timeline Media People | |
| Shawn Fanning Media People: 50 Cent | |
| Motion Pictures | |
| Chapter Opener Significance of Movies | |
| Movie Products Hollywood | |
| Studios Movie Production | |
| Exhibition Shift Blockbusters | |
| Chapter Wrap-Up Review Questions | |
| Concepts Terms People Media | |
| Sources A Thematic Chapter | |
| Summary Boxes | |
| Case Study | |
| In-Your-Face Documentaries Media Timeline | |
| Movies Media People | |
| Robert Flaherty Media People | |
| Lourdes Portillo Media People | |
| Sherry Lansing Media People | |
| Walt Disney Media People | |
| Radio | |
| Chapter Opener Influence of Radio | |
| Radio Content Commerc | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Related Products
Interprsnal Communicatn Book P...
Media of Mass Communication
Media of Mass Communication Pl...
