Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Gives the reader a comprehensive plan for implementing a step-by-step school-community relations program to help improve school quality and school learning.New info on No Child Left Behind, reporting achievement and test scores, school "crises" such as shootings and terrorism, school choice and the Freedom of Information Act.Pre-service and in-service school leaders.