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The Media of Mass Communication
ISBN: 9780205493708 | 020549370X
Edition: 9thFormat: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009
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This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today ' s media while building on its extensive coverage of media history, effects, technology, and culture... MORE
| The Mass Media | |
| Mass Media Literacy | |
| Vignette | |
| Importance of Mass Media Culture and Values | |
| Primary Mass Media Technology | |
| Melds MSM and New Media Mass | |
| Media Models Economics of Mass Media | |
| Media Conglomeration | |
| BOXES Media Databank: Media Usage | |
| Media People | |
| Media People | ... MORE |
| Media Timeline: Media Technology | |
| Media Databank: Media Costs | |
| Media People | |
| Media Databank: Biggest U.S. Media Companies | |
| Media People | |
| Books Vignette | |
| Influence of Books | |
| Book Industry | |
| Book Products | |
| Transformational Formats | |
| Book Authors | |
| Book Issues and Trends Online Libraries | |
| Evaluating Books | |
| BOXES Media Timeline: Development of Books | |
| Media People | |
| Media People | |
| Media People | |
| Media People | |
| Media Databank: Book Publishers | |
| Media Databank: Bookstore Chains | |
| Media Technology: Espresso Book Machine | |
| Case Study: Authors as Franchise | |
| Newspapers | |
| Vignette | |
| Importance of Newspapers | |
| Newspaper Products | |
| Newspaper Chain | |
| Ownership National Dailies New YorkTimes | |
| Hometown Newspapers | |
| Future for Dailies Weekly Newspapers | |
| Alternative and Minority Newspapers | |
| Evaluating Newspapers | |
| BOXES Media Databank: Largest U.S. Newspapers | |
| Media Databank: Newspaper Chains | |
| Media Databank: Newsroom Salaries | |
| Media Databank: Best U.S. Newspapers | |
| Media Timeline | |
| Media People | |
| Media Technology: Newspaper Production | |
| Magazines | |
| Vignette | |
| Influence of Magazines | |
| Magazines as Media Innovators | |
| Consumer Magazines | |
| Non-Newsrack Magazines Magazine | |
| Demassification Evaluating Magazines | |
| BOXES Media Timeline: Magazines Media | |
| Databank: Magazine Circulation | |
| Media People | |
| Media People | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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