The Media of Mass Communication
ISBN: 9780205477531 | 0205477534
Edition: 8thFormat: Paperback
Publisher: Allyn & Bacon
Pub. Date: 1/1/2007
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
This up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication. "The Media of Mass Communication "places a strong emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for readers to understand the big picture behind today's media issues. "Media Technology" boxes demystify the techo-changes rampant in today's media; "Media People" boxes profile key figures in media industries; "Media Databank" boxes display media facts and data; "Media Timeline" boxes place key media events in historical perspective; "Media Online" boxes provide URLs for related Web sites. Media literacy, global mass media, media effects, radio, TV, film, books, newspapers, magazines, the Internet, media entertainment, media ethics, media law, public relations, advertising, Anyone interested in the media (movies, journalism, film, broadcasting, newspapers, books, etc.) or anyone interested in pursuing a career in those fields.
| Features List | p. xvii |
| Preface | p. xix |
| About the Author | p. xxvi |
| Award for Excellence | p. xxvii |
| The Mass Media | |
| Mass Media Literacy | |
| Vignette: Arthur Sulzberger Jr. | p. 1 |
| Importance of Mass Media | p. 2 |
| Culture and Values | p. 4 |
| Primary Mass Media | p. 6 |
| Technology Melds | p. 9 |
| MSM and New Media | p. 10 |
| Mass Media Models | p. 11 |
| Economics of Mass Media | p. 14 |
| Media Conglomeration | p. 19 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Books | |
| Vignette: Judith Regan | p. 29 |
| Influence of Books | p. 30 |
| Book Industry | p. 33 |
| Book Products | p. 36 |
| Transformational Formats | p. 39 |
| Book Authors | p. 41 |
| Book Issues and Trends | p. 44 |
| Evaluating Books | p. 48 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Newspapers | |
| Vignette: Mary Junck | p. 53 |
| Importance of Newspapers | p. 54 |
| Newspaper Products | p. 56 |
| Newspaper Chain Ownership | p. 58 |
| National Dailies | p. 60 |
| New York Times | p. 65 |
| Hometown Newspapers | p. 67 |
| Challenges for Daily Newspapers | p. 68 |
| Weekly Newspapers | p. 71 |
| Alternative and Minority Newspapers | p. 72 |
| Evaluating Newspapers | p. 75 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Magazines | |
| Vignette: Bonnie Fuller | p. 81 |
| Influence of Magazines | p. 82 |
| Magazines as Media Innovators | p. 84 |
| Consumer Magazines | p. 85 |
| Non-Newsrack Magazines | p. 89 |
| Magazine Demassification | p. 92 |
| Evaluating Magazines | p. 96 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Sound Recording | |
| Vignette: Shawn Fanning | p. 101 |
| Influence of Sound Recordings | p. 102 |
| Recording Industry | p. 103 |
| Transforming Innovations | p. 104 |
| Regulatory Pressure | p. 109 |
| Artistic Autonomy | p. 111 |
| Streaming Crisis | p. 114 |
| Evaluating Recording Companies | p. 117 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Movies | |
| Vignette: Mark Cuban | p. 121 |
| Importance of Movies | p. 122 |
| Movie Technology | p. 123 |
| Movie Industry Structure | p. 126 |
| Economics of Movies | p. 131 |
| Movie Issues and Trends | p. 136 |
| Media Literacy and Movies | p. 142 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Radio | |
| Vignette: Howard Stern | p. 147 |
| Influence of Radio | p. 148 |
| Radio Technology | p. 149 |
| Radio Industry Infrastructure | p. 150 |
| Infrastructure Transition | p. 154 |
| Corporate Radio | p. 157 |
| Radio Content | p. 160 |
| Quality on the Air | p. 167 |
| Radio Trends | p. 167 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Television | |
| Vignette: Mark Burnett | p. 171 |
| Influence of Television | p. 172 |
| Technology of Television | p. 174 |
| Television Delivery Systems | p. 178 |
| Structure of U.S. Television | p. 179 |
| Over-Air Networks | p. 181 |
| Cable Television | p. 185 |
| Television Entertainment | p. 187 |
| Television News | p. 190 |
| Public Television | p. 193 |
| Whither Goes Television | p. 195 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| The Internet | |
| Vignette: Marc Andreessen | p. 201 |
| Influence of the Internet | p. 202 |
| Internet Technology | p. 204 |
| Reshaping the Internet | p. 210 |
| Commerce and the Internet | p. 211 |
| Evaluating the Internet | p. 213 |
| Media Melding | p. 215 |
| Public Policy and the Internet | p. 217 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Mass Messages | |
| News | |
| Vignette: Deep Throat | p. 225 |
| Journalism Traditions | p. 226 |
| Concepts of News | p. 234 |
| Defining Objectivity | p. 237 |
| Personal Values in News | p. 237 |
| Variables Affecting News | p. 241 |
| Influences on News | p. 243 |
| Confidential Sources | p. 245 |
| Journalism Trends | p. 248 |
| Identifying Good Journalism | p. 251 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Keeping Up to Date | |
| Deepening Your Media Literacy | |
| For Further Learning | |
| Public Relations | |
| Vignette: Sam Walton | p. 255 |
| Importance of Public Relations | p. 256 |
| Origins of Public Relations | p. 258 |
| Structure of Public Relations | p. 263 |
| Public Relations Services | p. 265 |
| Media Relations | p. 269 |
| Professionalization | p. 273 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Advertising | |
| Vignette: Dorcas Reilly | p. 279 |
| Importance of Advertising | p. 280 |
| Origins of Advertising | p. 281 |
| Advertising Agencies | p. 283 |
| Placing Advertisements | p. 285 |
| Pitching Messages | p. 288 |
| Research and Psychology | p. 293 |
| Advertising Regulation | p. 295 |
| Problems and Issues | p. 299 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Entertainment | |
| Vignette: Jerry Bruckheimer | p. 305 |
| Entertainment in History | p. 306 |
| Performance as Media Entertainment | p. 308 |
| Storytelling as Media Entertainment | p. 309 |
| Music as Media Entertainment | p. 311 |
| Sports as Media Entertainment | p. 313 |
| Sex as Media Entertainment | p. 316 |
| Evaluating Media Content | p. 318 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Media Research | |
| Vignette: Susan Whiting | p. 325 |
| Public-Opinion Sampling | p. 326 |
| Measuring Audience Size | p. 332 |
| Measuring Audience Reaction | p. 339 |
| Audience Analysis | p. 340 |
| Applied and Theoretical Research | p. 343 |
| Chapter Warp-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Mass Media Issues | |
| Mass Communication | |
| Vignette: Wilbur Schramm | p. 347 |
| Types of Communication | p. 348 |
| Components of Mass Communication | p. 349 |
| Communication Models | p. 351 |
| Fundamentals in the Process | p. 354 |
| Players in the Process | p. 356 |
| Impediments to Communication | p. 357 |
| Results of Mass Communication | p. 359 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Mass Media Effects | |
| Vignette: Orson Welles | p. 363 |
| Effects Studies | p. 364 |
| Uses and Gratifications Studies | p. 368 |
| Individual Selectivity | p. 370 |
| Socialization | p. 372 |
| Media-Depicted Violence | p. 375 |
| Media Agenda-Setting for Individuals | p. 383 |
| Media-Induced Anxiety and Apathy | p. 384 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Mass Media and Society | |
| Vignette: Marshall McLuhan | p. 389 |
| Mass Media Role in Culture | p. 390 |
| Social Stability | p. 394 |
| Cultural Transmission | p. 400 |
| Mass Media and Fundamental Change | p. 402 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Global Mass Media | |
| Vignette: Jacques Chirac | p. 407 |
| Mass Media and Nation-States | p. 408 |
| Global Conglomeration | p. 409 |
| Effects of Globalization | p. 411 |
| Cultural Intrusion | p. 411 |
| Global Media Models | p. 416 |
| Global Media Players | p. 420 |
| Global Media Companies | p. 422 |
| Distinctive Media Systems | p. 424 |
| Media Pressure Points | p. 427 |
| War Zones | p. 430 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Mass Media and Governance | |
| Vignette: Arnold Schwarzenegger | p. 437 |
| Media Role in Governance | p. 438 |
| Media as Information Sources | p. 441 |
| Media Effects on Governance | p. 442 |
| Government Manipulation of Media | p. 446 |
| Status of the Watchdog | p. 448 |
| Media-Government Issues | p. 453 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Mass Media Law | |
| Vignette: John Perry Barlow | p. 459 |
| The U.S. Constitution | p. 460 |
| Prior Restraint | p. 461 |
| Defamation | p. 466 |
| Privacy Law | p. 470 |
| Journalism Law | p. 471 |
| Obscenity and Pornography | p. 473 |
| Censorship Today | p. 474 |
| Copyright | p. 476 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Ethics and the Mass Media | |
| Vignette: Ted Cohen | p. 481 |
| The Difficulty of Ethics | p. 482 |
| Media Ethics | p. 485 |
| Moral Principles | p. 486 |
| Process versus Outcome | p. 489 |
| Potter's Box | p. 491 |
| Ethics and Other Issues | p. 493 |
| Unsettled, Unsettling Issues | p. 494 |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Deepening Your Media Literacy | |
| Keeping Up to Date | |
| For Further Learning | |
| Visual Messages | |
| Vignette: Al Diaz | |
| Early Media Illustrations | |
| Photographic Technology | |
| Photography in Mass Communication | |
| Cameras, Films and Techniques | |
| Documentary Photography | |
| Persuasive Photography | |
| Reality Photography | |
| Evaluating Visual Messages | |
| Visual Issues | |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Media and Political Systems | |
| Vignette: John Twyn | |
| Four Theories Model | |
| Authoritarian Media | |
| Communist Media | |
| Libertarian Model | |
| Social Responsibility Model | |
| Freedom and Responsibility | |
| Media Future: Political and Media Systems | |
| Chapter Wrap-Up | |
| Questions for Review | |
| Questions for Critical Thinking | |
| Index | p. 503 |
| Table of Contents provided by Ingram. All Rights Reserved. |
Related Products
Media of Mass Communication
Media of Mass Communication Pl...
Media of Mass Communication, S...
