Rent 9780205449729 | Writing For The Mass Media | Stovall, James G. @knetbooks.com

Summary Table of Contents

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. The Basic Tools of Writing; Style and Stylebook; Writing in the Media Environment; Writing for Print; Writing for the Web; Writing for Broadcast; Writing Advertising Copy; Writing for Public Relations; Writers and the Law; Copy-Editing Symbols; Grammar and Diagnostic Exams; Problem Words and Phrases; and Advertising Co... MOREpy Sheets. Introductory media writing.

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. Writing for the Mass Media also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course. New to the Sixth Edition bull; bull;A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium. bull;Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing. bull;New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice. bull;An updated Companion Website (www.ablongman.com/stovall6e) and Instructorrs"s Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users. bull;A glossary provides easy access to definitions of terms used throughout the book. Praise for Writing for the Mass Media ";Stovallrs"s strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students."; ";For those who are in search of breadth, Stovallrs"s greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall."; Laurence W. Fennelly, Macon State College ";Stovallrs"s text is easy to read and the information is easy to access for any entry-level course in media writing."; Christine Cranford, East Carolina University

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Preface	p. xi
Sit Down and Write	p. 1
What Is Good Writing?	p. 3
Getting Ready to Write	p. 3
Basic Techniques	p. 6
Writing for the Mass Media	p. 10
Becoming a Professional	p. 10
Text and Images	p. 11
And Finally...	p. 13
Points for Consideration and Discussion	p. 13
Further Reading	p. 14
Websites	p. 14
Exercises	p. 14
Basic Tools of Writing	p. 21
Grammar	p. 22
Common Grammar Problems	p. 27
Punctuation	p. 29
Spelling	p. 31
Computer Aids	p. 35
Words, Words, Words	p. 35
Writing with Clarity	p. 37
Points for Consideration and Discussion	p. 37
Further Reading	p. 38
Websites	p. 38
Exercises	p. 38
Style and the Stylebook	p. 49
Accuracy	p. 50
Clarity	p. 51
Brevity	p. 54
Journalistic Conventions	p. 54
Journalistic Style	p. 58
Stylebooks	p. 59
The Associated Press Stylebook	p. 61
Language Sensitivity	p. 63
Conclusion	p. 67
Points for Consideration and Discussion	p. 67
Further Reading	p. 67
Websites	p. 67
Exercises	p. 68
Writing in the Media Environment	p. 83
The News Culture	p. 84
Elements of News	p. 85
Personal Sources	p. 88
Interviewing	p. 89
Observation	p. 94
Stored Sources of Information	p. 95
The Importance of Accuracy	p. 98
Deadlines	p. 99
Ethical Behavior	p. 100
Writing by Example	p. 102
Points for Consideration and Discussion	p. 102
Further Reading	p. 103
Websites	p. 103
Exercises	p. 103
Writing for Print	p. 113
Characteristics of News Stories	p. 114
The Inverted Pyramid	p. 119
The Lead Paragraph	p. 122
Developing the Story	p. 124
Using Quotations	p. 128
Other Story Structures	p. 130
Types of News Stories	p. 132
Editing and Rewriting	p. 137
Writing Feature Stories	p. 140
Characteristics of Feature Writing	p. 142
Parts of a Feature Story	p. 143
The Challenge of Writing	p. 144
Points for Consideration and Discussion	p. 144
Further Reading	p. 144
Websites	p. 144
Exercises	p. 144
Writing for the Web	p. 171
Characteristics of the Web	p. 172
Demands of the Audience	p. 175
Characteristics of Web Writing	p. 177
Forms of Writing	p. 180
Lateral Reporting	p. 188
Wanted for the Web: Writers and Editors	p. 193
Points for Consideration and Discussion	p. 193
Further Reading	p. 193
Websites	p. 193
Exercises	p. 194
Writing for Broadcast	p. 203
Selection of News	p. 205
Characteristics of Writing	p. 205
Story Structure	p. 207
Broadcast Writing Style	p. 209
Broadcast Copy Preparation	p. 211
Putting Together a Newscast	p. 214
Conclusion	p. 216
Points for Consideration and Discussion	p. 217
Further Reading	p. 217
Websites	p. 217
Exercises	p. 218
Writing Advertising Copy	p. 231
A Love-Hate Relationship	p. 232
The Field of Advertising	p. 233
Beginning the Process: Needs and Appeals	p. 234
The Audience	p. 237
The Product	p. 239
The Advertising Situation	p. 242
Copy Platforms	p. 243
Writing the Ad	p. 245
Elements of a Print Ad	p. 247
Writing Advertising for Broadcast	p. 251
Other Media	p. 256
Conclusion	p. 258
Points for Consideration and Discussion	p. 258
Further Reading	p. 258
Websites	p. 259
Exercises	p. 259
Writing for Public Relations	p. 271
The Work of the PR Practitioner	p. 272
Characteristics of the PR Practitioner	p. 275
Writing News Releases	p. 277
Letters	p. 282
Company Publications	p. 286
Oral Presentations	p. 290
Conclusion	p. 294
Points for Consideration and Discussion	p. 295
Further Reading	p. 295
Website	p. 295
Exercises	p. 295
The Writer and the Law	p. 305
The First Amendment	p. 306
Defamation	p. 308
The Plaintiff's Case	p. 310
Affirmative Defenses	p. 311
Privacy	p. 313
Copyright and Trademark	p. 315
Advertising	p. 318
Broadcast Regulation	p. 320
Conclusion	p. 321
Further Reading	p. 321
Websites	p. 321
Copy-Editing Symbols	p. 323
Grammar and Diagnostic Exams	p. 325
Problem Words and Phrases	p. 345
Advertising Copy Sheets	p. 357
Glossary	p. 363
Index	p. 367
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