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| Most chapters conclude with Exercises, Notes, and Works Cited | |
| Preface | |
| Ancient Rhetorics: Their Differences and the Differences They Make | |
| Ancient Attitudes Toward Rhetoric | |
| Some Differences between Modern and Ancient Rhetorics | |
| Language as Power | |
| A History of Ancient Rhetorics | |
| Early Rhetors, Rhetoricians, and Teachers | |
| The Older S... MORE | |
| Philosophers on Rhetoric | |
| Isocrates | |
| An Early Sophistic Textbook | |
| Hellenistic Rhetoric | |
| Roman Rhetoric | |
| Rhetoric in Later Antiquity | |
| Further Reading about Ancient Rhetorics | |
| Invention | |
| Kairos and the Rhetorical Situation | |
| Seizing the Moment | |
| (Kairos) Kairos and Dissonance | |
| A Kairotic Stance | |
| Questions Raised by Kairos Urgency: How Urgent or Immediate Is the Issue? | |
| Arguments | |
| Power Dynamics: Who Gets to Speak? | |
| Who Can Be Heard? | |
| A Web of Related Issues | |
| Stasis Theory: Asking the Right Questions | |
| What Happens When Stasis Is Not Achieved? | |
| The Four Questions | |
| Are We into Theory Here or What? | |
| Putting These Distinctions to Work | |
| Using the Stases | |
| The Commonplaces | |
| Commonplaces and Ideology | |
| Ancient Topical Traditions | |
| Aristotle's Common Topics | |
| Past/Future Fact (Conjecture) | |
| Greater/Lesser (Values) | |
| Possible/Impossible (Possibilities) | |
| The Topics and American Ideologies | |
| The Political and Ethical Commonplaces | |
| Conjecture | |
| Greater/Lesser | |
| Possibilities | |
| Ethical Proof | |
| Ethos in Ancient Rhetorics | |
| Invented Ethos | |
| Voice and Rhetorical Distance | |
| Grammatical Person | |
| Verb Tense and Voice | |
| Word Size | |
| Qualifiers | |
| Punctuation | |
| Situated Ethos | |
| Pathetic Proof | |
| Ancient Teachers on the Emotions | |
| Emotions as Rhetorical Proofs | |
| The Characters of Audiences | |
| Composing Pathetic Proofs | |
| Using Honorific and Pejorative Language | |
| Reasoning in Rhetoric | |
| Probabilities | |
| Aristotle on Reasoning in Rhetoric | |
| Deduction | |
| Induction | |
| Enthymemes | |
| Extrinsic Proofs | |
| Extrinsic Proofs in Ancient Rhetorics | |
| Testimony | |
| Data | |
| Arrangement | |
| Arrangement | |
| Ancient Teachings about Arrangement | |
| The Exordium | |
| Introductions | |
| Topics for Making Audiences Attentive | |
| Topics for Making Audiences Receptive | |
| Insinuations | |
| The Narrative (Statement of the Case) | |
| The Partition | |
| The Arguments: Confirmation and Refutation | |
| The Peroration (Conclusion) | |
| Composing a Summary | |
| Composing Appeals to the Emotions | |
| Enhancing Ethos | |
| The Formal Topics | |
| Definition | |
| Definition by Species/Genus | |
| Enumerative Definition | |
| Analytic Definition | |
| Etymological Definition | |
| Division | |
| Classification | |
| Similarity (Comparison) | |
| Style, Memory, And Delivery | |
| Style | |
| Correctness | |
| Clarity | |
| Appropriateness: Kairos and Style | |
| Ornament | |
| Sentence Composition | |
| Paratactic and Periodic Styles | |
| Figurative Language | |
| Figures that Interrupt Normal Wo | |
| Table of Contents provided by Publisher. All Rights Reserved. |