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The School and Community Relations
ISBN: 9780205264148 | 020526414X
Format: HardcoverPublisher: Prentice Hall
Pub. Date: 9/1/1996
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Designed for courses in School Public Relations and School-Community Relations. This text not only tells "why" but "how" to communicate with both internal and external publics. It has the answers for most communication problems school officials face. It shows school officials how to put together a complete communication plan. It is written by professionals who have both academic and practical experience.
The School and Community Relations emphasizes the importance of designing programs around the needs and problems... MORE
The School and Community Relations emphasizes the importance of designing programs around the needs and problems... MORE
| Preface | |
| The Importance of Public Relations | p. 1 |
| Public Character of the School | p. 9 |
| Understanding the Community | p. 15 |
| Policies, Goals, and Strategies | p. 36 |
| Administering the Program | p. 50 |
| The Communication Process | p. 71 |
| Communicating With Internal Publics | p. 86 |
| Communicating With External Publics | p. 115 |
| Comm... MORE | p. 156 |
| Making Oral Presentations | p. 178 |
| Working With the Press | p. 189 |
| Radio, Television, and Audiovisual Aids | p. 218 |
| Preparing Printed Materials | p. 239 |
| Conducting Campaigns | p. 263 |
| School Public Relations and the School Choice Challenge | p. 295 |
| Assessment of the Program | p. 302 |
| Further Readings | p. 316 |
| Index | p. 318 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
