Public Relations A Value Driven Approach with MyCommunicationLab with eText -- Access Card Pack...
ISBN: 9780205185528 | 0205185525
Edition: 5thFormat: Paperback
Publisher: Pearson
Pub. Date: 7/17/2011
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This package contains the following components: -0205683770: MyCommunicationLab with Pearson eText -0205811809: Public Relations: A Value Driven Approach
Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
Each chapter includes QUICKBREAKS, Social Media Apps, a Values Statement, Case Studies, Summary, and Discussion Questions.
Preface
About the Authors
CHAPTER 1: What Is Public Relations?
Public Relations: Everywhere You Look
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