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Essentials of Entrepreneurship and Small Business Management

ISBN: 9780137272983 | 0137272987
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/1998

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SummaryTable of Contents
For courses in Small Business Management and Entrepreneurship. A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launch... MORE
Prefacexi
SECTION I THE CHALLENGES OF ENTREPRENEURSHIP1(31)
Chapter 1 The Foundations of Entrepreneurship
1(31)
SECTION II BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS... MORE32(104)
Chapter 2 Strategic Management and the Entrepreneur
32(27)
Chapter 3 Forms of Ownership and Franchising
59(40)
Chapter 4 Buying an Existing Business
99(37)
SECTION III BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS136(165)
Chapter 5 Building a Powerful Marketing Plan
136(35)
Chapter 6 Advertising and Pricing for Profit
171(45)
Chapter 7 Managing Cash Flow
216(28)
Chapter 8 Creating a Successful Financial Plan
244(37)
Chapter 9 Crafting a Winning Business Plan
281(20)
SECTION IV PUTTING THE PLAN TO WORK: BUILDING A COMPETITIVE EDGE301(185)
Chapter 10 Sources of Funds: Equity and Debt
301(44)
Chapter 11 Choosing a Location and Layout
345(33)
Chapter 12 Purchasing, Quality, and Inventory Control
378(39)
Chapter 13 Leading the Growing Company and Planning for Management Succession
417(42)
Chapter 14 Global Aspects of Entrepreneurship
459(27)
SECTION V THE ETHICAL, LEGAL, AND REGULATORY ENVIRONMENT486(41)
Chapter 15 The Ethical, Legal, and Regulatory Environment
486(41)
Appendix Septic Sense: A Sample Business Plan527(32)
Endnotes559(14)
Index573

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