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International Business : The Challenges of Globalization
ISBN: 9780137153756 | 0137153759
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For introductory International Business courses with the need for a brief, accessible text. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
International Business: The Challenges of Globalizationpresents international business in a comprehensive yet concise fra... MORE
International Business: The Challenges of Globalizationpresents international business in a comprehensive yet concise fra... MORE
| Preface | |
| Global Business Environment | |
| Globalization | |
| National Business Environments | |
| Cross-Cultural Business | |
| Politics, Law, and Business Ethics | |
| Economic Systems and Development | |
| International Trade and Investment | |
| International Trade | |
| Business-Government Trade Relations | |
| Foreign Dir... MORE | |
| Regional Economic Integration | |
| The International Financial System | |
| International Financial Markets | |
| International Monetary System | |
| International Business Management | |
| International Strategy and Organization | |
| Analyzing International Opportunities | |
| Selecting and Managing Entry Modes | |
| Developing and Marketing Products | |
| Managing International Operations | |
| Hiring and Managing Employees | |
| Notes | |
| Sources | |
| Glossary | |
| Credits Name/Company Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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