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International Management : Managing Across Borders and Cultures

ISBN: 9780136143260 | 0136143261
Edition: 6th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008

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Key Benefit:International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide. Key Topics:The author examines cross-cultural management, competitive strategy, and current trends in the global arena. Market:For undergraduate and graduate students majoring in international business or general management.

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