Strategic Management and Competitive Advantage : Concepts
Strategic Management and Competitive Advantage : Concepts
- ISBN 13:
9780136135203
- ISBN 10:
013613520X
- Edition: 2nd
- Format: Paperback
- Copyright: 01/01/2010
- Publisher: Pearson College Div
- Newer Edition
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Summary
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.