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Strategic Management and Competitive Advantage : Concepts
ISBN: 9780136135203 | 013613520X
Edition: 3rdFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
| The Tools of Strategic Analysis | |
| What Is Strategy and the Strategic Management Process? | |
| Evaluating a Firms External Environment | |
| Evaluating a Firms Internal Capabilities | |
| Business Level Strategies | |
| Cost Leadership | |
| Product Differentiation | |
| Corporate Strategies | |
| Vertical Integration | |
| Corporate Diversification... MORE | |
| Organizing to Implement Corporate Diversification | |
| Strategic Alliances | |
| Mergers and Acquisitions | |
| Table of Contents provided by Publisher. All Rights Reserved. |
