Strategic Management Concepts
Strategic Management Concepts
- ISBN 13:
9780136120995
- ISBN 10:
0136120997
- Edition: 13th
- Format: Paperback
- Copyright: 01/26/2010
- Publisher: Pearson
- Newer Edition
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Summary
Strategic Management: Conceptscaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.