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Concepts in Strategic Management and Business Policy

ISBN: 9780136097358 | 0136097359
Edition: 12th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2010

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For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.

A class-tested approach to Strategy with new focus on environmental sustainability.

Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management

MARKET: This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.

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