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Concepts in Strategic Management and Business Policy
Concepts in Strategic Management and Business Policy
- ISBN 13:
9780136097358
- ISBN 10:
0136097359
- Edition: 12th
- Format: Paperback
- Copyright: 01/01/2010
- Publisher: Prentice Hall
- Newer Edition
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Summary
For Strategic Management and Business Policy courses.
Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.
A class-tested approach to Strategy with new focus on environmental sustainability.
Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management
MARKET: This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.
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